October 7 at 1:26 pm
- Link
HDE: How does 3D production become the standard in production, and not a niche market? Vince: There is a risk that the market goes too quickly and terms like “commercially acceptable” are used as guidelines. Every project we undertake triggers more development and improvement. Beware of the “brochure selling” of 3D where magical solutions to every challenge are offered. The rollout of 3D needs to blow people away. Anything less, such as “commercially acceptable” is a cop out for 3D and will forever keep it in the niche market. If the medium for 3D is not quite commercially ready, we must have the strength to say so and wait until development catches up with quality. Amortization of the added 3D cost must be realized over a platform that maintains an immersive experience. If the delivery method fails to immerse the viewer, we are forcing 3D back in time. - Ori

