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Ouriel Ohayon
Re: Iddiction and Tapjoy: Acquiring new app users doesn’t have to be crazy expensive | VentureBeat - http://venturebeat.com/2012...
"The problem is not to bring the cost of user acquisition down, but the cost of Engaged user acquisition down. Acquiring downloads does not make sense if you only get downloads. The lifetime of an app is limited to a few days/weeks and some acquisition channel just won't cut it. This is the critical debate" - Ouriel Ohayon