Coaching vs. Design Thinking Coaching practices are very popular today. HR coaching, team building, business leadership, innovation, how to become successive, what is the goal of your life, etc. etc. But do they really work? The coaching process is very close to psychoanalysis in that it aims to dig into a person’s brain. It is a strong tool and it can change personal features, which can be even dangerous to person and to business. Not everybody likes this. Besides, coaching is only giving a different vision, but is not giving the decisions. It is teaching how to take optimal decisions out of what you know. It does not give you different approach. Design thinking is not interested in how to make you personally better, it is giving you decisions. Einstein said… “We cannot solve our problems with the same thinking we used when we created them.” Now let’s go back to the history and roots. - panky from Bookmarklet