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Article by Aaron Hoffman at 2011-07-07 23:11:33 Categorized in Design Thinkers, - panky from Bookmarklet
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Article by Victoria Arakelian at 2011-06-26 00:19:32 Categorized in Observations, Thoughts, - panky from Bookmarklet
panky
Sleep on it........ - http://onlywire.com/r/43342467
Article by Victoria Arakelian at 2011-01-14 04:57:15 Categorized in Creative Thinking, Design Thinking, Design Thinking Blog, Thoughts, - panky from Bookmarklet
panky
Human senses in Year 5011 - http://onlywire.com/r/43342464
Article by Victoria Arakelian at 2011-01-21 19:37:42 Categorized in Design Thinking Blog, fantasies, Thoughts, - panky from Bookmarklet
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Visual Senses in 2011 - http://onlywire.com/r/43342462
Article by Victoria Arakelian at 2011-01-21 19:58:39 Categorized in Design Thinking Blog, Observations, Thoughts, Visual Thinking for Design, - panky from Bookmarklet
panky
Marketing Myth # 7: Focus Groups - http://www.designthinkingclub.com/blabber...
Henry Ford: “If I had asked people what they wanted, they would have said faster horses”. Focus groups is one of the most straight forward ways to make wrong assumptions about the market, the customers and their preferences. - panky from Bookmarklet
panky
Idea #9 for mobile operators - http://www.designthinkingclub.com/blabber...
Brilliant idea for mobile operators in cross-functioning their services and adding significant value for their customers. - panky from Bookmarklet
panky
Design Thinkers in Democamp, Boston - http://www.designthinkingclub.com/blabber...
Design Thinkers provided thinking services to numbers of start-up and non start-up companies. We hope, that our future collaboration with these incredibly strong and innovative companies will help them to conquer the world in a short timely manner. Democamp, Boston, April 6, 2011 - panky from Bookmarklet
panky
An article explaining what is design thinking, how can you use it and why design thinking is next competitive advantage across the industry - panky from Bookmarklet
panky
What is Design Thinking & Why Design Thinking? Part 3 - http://www.designthinkingclub.com/blabber...
Coaching vs. Design Thinking Coaching practices are very popular today. HR coaching, team building, business leadership, innovation, how to become successive, what is the goal of your life, etc. etc. But do they really work? The coaching process is very close to psychoanalysis in that it aims to dig into a person’s brain. It is a strong tool and it can change personal features, which can be even dangerous to person and to business. Not everybody likes this. Besides, coaching is only giving a different vision, but is not giving the decisions. It is teaching how to take optimal decisions out of what you know. It does not give you different approach. Design thinking is not interested in how to make you personally better, it is giving you decisions. Einstein said… “We cannot solve our problems with the same thinking we used when we created them.” Now let’s go back to the history and roots. - panky from Bookmarklet
panky
What is Design Thinking & Why Design Thinking? - http://www.designthinkingclub.com/blabber...
For whom? Design Thinking is needed not just for young people and graduates as they must first learn and practice the classic concepts of business. Have the classic base and practice it in real life. Design Thinking is needed for those people who are already in the business, for experienced managers. As with impressionists, who were perfect in classical styles this mastery allowed them to make a breakthrough, created new styles and approach in art. Avoiding what must be learned from the classics and rushing to produce a result is why start-up projects usually fail. A certain maturity and refinement must be developed in order to properly experiment and push boundaries. To use a metaphor, you must be able walk before you can run. Large successful companies need a fresh breath. - panky from Bookmarklet
panky
Unconscious vs Conscious or why creativity is better - http://www.designthinkingclub.com/blabber...
Here is my thought: in human brain there is two types of minds – unconscious and conscious. This theory is highly supportes as well as highly argued by many scientists, philosophers, etc. If we believe this theory, there is huge part of brain activity which is actually not realized by us consciously. - panky from Bookmarklet
panky
Online chef is made for those who love to cook, but don’t want to spend their time on anything. Pure kitchen creativity. The system is very simple could be implemented as by restaurants, so by online services provider. Geographic market: global/local Business model: chain/single business services - panky from Bookmarklet
panky
Wonderful, brilliant idea of a new popular cafe chain. Guaranteed result, history, popularity. If I were Starbucks I would do it immediately. If I would want to become Starbucks I would do it even sooner. Implementation time: 2 days. If you are Starbucks or want to be like Starbucks, write us back about details ideas@designthinkingclub.com - panky from Bookmarklet
panky
Idea#3: For economy of space in hospitals - http://www.designthinkingclub.com/blabber...
This minimalistic and stylish idea will save a lot of space in hospitals and will save money of patients. If you are hospital, or working for hospital, and you are interested in this business idea, write us back about details ideas@designthinkingclub.com - panky from Bookmarklet
panky
What is Design Thinking & Why Design Thinking? - http://onlywire.com/r/35391313
“Design will save the world.” Artemiy Lebedev. Dedicated to all creative, non-standard, interesting, curious and smart Design Thinkers. Intro. What is happening with Design Thinking? Why design? Why thinking? What’s so special about it? Why in Business? Can you design us a business card? - panky from Bookmarklet
panky
Marketing Myth #6. Life Cycle? - http://onlywire.com/r/33676005
Converging all my thoughts about today’s ATL advertisement and it’s result on product I affirm: there is no life cycle of product, there is a life cycle of advertisement. When Mr. Kotler was writing his book he didn’t know that advertisement will become a monster, killing your product as soon as you stop giving him food. Another thing is that because of high costs of advertising (especially ATL) the quality of products have reduced so drastically that sometimes you don’t know what they will sell next – maybe toilet paper sausages or cheap corn truffles. - panky from Bookmarklet
panky
Design Thinking Tool: Perceptual Blindness - http://onlywire.com/r/33674008
One more tool to understand the root concept of Design Thinking or “how design thinking can help you to understand the way a product can be perceived by users”. When users are focused on performing tasks, users or we can say observer are often blind to stimuli that literally presented right before their eyes. Daniel Simons of the University of Illinois at Urbana-Champaign and Christopher Chabris of Harvard University explain this phenomenon as “In attentional Blindness or Perceptual Blindness” . The book “universal principle of design” gives us an example about this, in 1996, Pennsylvania highway workers actually paved over a dead deer- why? because they didn’t see it. - panky from Bookmarklet
panky
How trends and history may kill effectiveness - http://onlywire.com/r/30839386
A simple example why trends are very dangerous: I have recently tried to fill the job application forms of several big consulting companies. Despite the fact that it took me more than an hour to fill out all the required fields, I have found number of idiotic questions, answering on which I had to create an image (which was, by the way, obvious) of a person that company wanted to see in it’s employees. And this image was more than sad. - panky from Bookmarklet
panky
Design Thinking Tool: Pareto’s Principle - http://onlywire.com/r/29120539
I was reading this book “Universal Principles of Design ” and find out the relevance of 80/20 rule in Design thinking sphere. As many of you know that “Pareto Principle or the 80/20 rule” states that approximately 80 percent of the effects generated by any large system are caused by 20 percent of the variables in that system”. However, It actual relevance with Design is debatable. - panky from Bookmarklet
panky
Thoughts about Design Thinking - http://onlywire.com/r/27082266
Couple days ago, when I was sleeping I realized that I wrote a wrong answer on my exam and found the right solution. This is one of the magical abilities of our brain – learn in sleep. At night, when we sleep, different parts of our brain have dialogue with each other. This is also a time when our creativity starts. - panky from Bookmarklet
panky
I googled who am I. The world’s most pessimist philosopher – Schopenhauer and egoist Napoleon are resting. What other philosophical question can be googled? Design Thinking in Philosophy… Your versions… - panky from Bookmarklet
panky
I need a project! Give me two! - http://www.designthinkingclub.com/blabber...
That is what people usually say when they read this page. And you, dear reader, if you are reading this page – you are lucky! Because only now you have an opportunity to get unbelievable proposal from Design Thinking Club – a plan for business project or marketing or other things which need some fresh ideas for free! Think about it: a team of twelve MBA students works on your project. Where and when you will have this opportunity? Never and nowhere. - panky from Bookmarklet
panky
Design Thinking Blog - http://onlywire.com/r/22043375
As a sequel to previous post I have following to say: Thus only visual features will really matter. We are moving towards civilization of visual. Examples: Movies, photo, TV, computer. More developed version of visualization are pictures. We turn written word into pictures. Even development of small icons in the internet, which help you to understand where to go, they are examples of this total visualization process. Is it good for the society? Not sure. It is undoubtedly much easier to watch comics book that the same story in written word book. You don’t have to imagine anything anymore everything is already done. You just watch and be happy. - panky from Bookmarklet
panky
Maybe I will say something that will surprise you, but the cost of good design is the same as the cost of a bad one. The whole idea is that bad design takes exactly the same time as the good one. Designers are supposed to have a good aesthetical sense from the very beginning and it takes them the same time to do good design as the bad one. - panky from Bookmarklet
panky
I have collected and build the content of this post from the book “Basic Design 08” by Gavin Ambros and Paul Harris. During my reading of this book, I made some notes. This post will follow the same pattern from the book, however in a very simple standard way. Or you can say that, this post is a quick, digestible and simple checklist for whole Design thinking Process. - panky from Bookmarklet
panky
Design Thinking: Many words – same meaning - http://onlywire.com/r/22000247
Divergent Thinking, Innovational Thinking, Open Thinking, Creative Thinking = Design Thinking. I am starting to collect all these names, which mean the same. Do you have any examples? - panky from Bookmarklet
panky
Human senses in Year 5011 - http://onlywire.com/r/20842962
What do we do in blogs and chats and etc places? We exchange our thoughts in written forms. What do provide us computers, telephones and TV’s? Talk, read and watch. - panky from Bookmarklet
panky
Visual Senses in 2011 - http://onlywire.com/r/20843232
As a sequel to previous post I have following to say: Thus only visual features will really matter. We are moving towards civilization of visual. Examples: Movies, photo, TV, computer. More developed version of visualization are pictures. We turn written word into pictures. Even development of small icons in the internet, which help you to understand where to go, they are examples of this total visualization process. Is it good for the society? Not sure. It is undoubtedly much easier to watch comics book that the same story in written word book. You don’t have to imagine anything anymore everything is already done. You just watch and be happy - panky from Bookmarklet
panky
Myth#3 – “Good Campaign” or The trick of Habits - http://www.designthinkingclub.com/blabber...
There is a very strong psychological effect of becoming habiture of things. Let’s take an example of music, I think many of you know this situation: you don’t like the music, but only because it is very popular and you hear it minimum 5 times a day, everywhere, in café, in shop, in taxi, etc, you start to like it. Even if you hate that singer and that music! Only because you heard it so many times and it started to associate with many positive things or emotions you translate those emotions on this song - panky from Bookmarklet
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