Funny. Colorful. - Mohamed J

surprising! - Jon-Paul Bussoli

unique I must say - BCK from twhirl

Awesome. With innovation like this, I think Google could be really big someday. - Chris Baskind

I hope we don't start seeing things like that everywhere. And if we do, I hope CustomizeGoogle can get rid of them. - Jake (aka Jawee) from twhirl

I can never seem to get over how awesome Google is - Steve Isaacs

That's excellent! - John F Morton

Oh that's the best thing ever. - Carla Thompson

that's great. - Brian Ries

@Brandon, at least you get ads. Googling "black" doesn't return any ads at all. However we are told a related search is "black jokes." Well, at least there's no ads for fried chicken 'n malt liquor. Progress! (raises Black Power fist) - Karim

Pretty. 8-) - Jack (a.k.a. Jeber)

As an exclusively hetero guy, I'd like to say this is kinda cool. :) - ha3rvey (needs soup)

great, although now "gay" is in my google web history. hope my family never sees that. - Chris Harris

I didn't get it at first, then after reading the comments I disabled Adblock. - Vezquex: God of FF

love it! - Danielle

beautiful - raincloudcat

aww, that is cute. I like that. they need to do that for some other searches @Brandon, agreed about the ad content, but I love that rainbow, that's nice. - Kamilah Gill

yes, it is darling. - edythe

I searched for "straight" and... nothing. :-) - Louis Gray

@Brandon W: didn't notice that. yeah, not so great. not to plug, but you're not supposed to see that on Yahoo! search. because we don't consider "gay" by itself an adult term. and...Karim strikes again. - edythe

All results are duplicates. - TranceMist

As the only Gay in the Village (whoever gets that reference gets a virtual kiss), I find the rainbow flag pretty obnoxious. In fact, I burned one once in some frakin performance piece. But that's just me. BTW how did I miss this thread? - Rick Powell

They do it for other stuff too, i saw a link off Google saying why they use the colours and other stuff. - Nicholas James