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Harry Reid must hold 100% of the people who wanted any kind of debate for a bill that includes the PO. Good luck w/ that!
Plouffe: McCain erred in raising Ayers so late. Voters tend to discount late attacks as desperate.
Plouffe: Keating documentary was a brushback pitch to make McCain think twice about attacks. Obama objected to its release though.
Plouffe: McCain pulling out of Michigan was the biggest moment of the general election to that point
Plouffe: 30% of all votes nationally cast before election day. Early voting a huge focus.
Plouffe: when we shot strategy updates in HD, supporters reacted negatively. Went back to laptop camera.
Plouffe: supporters liked getting insider strategy memos by email, often by video with a laptop camera with no lighting
Plouffe: we put together a mini-documentary on why we needed to spend 38m not 34m in Florida; response was strong
Plouffe: New Media will be called Digital Strategy on future campaigns; each state had an email team
Plouffe: Each dollar invested on list growth yielded several times that
Plouffe: We believed we would raise $100M per month in Sept / Oct
Plouffe: example - we could lose Colorado but win Indiana
Plouffe: We ran ads on evangelical radio to mess with McCain, hold down his margin
Plouffe: McCain camp's ignorance of VA "gross malpractice", didn't hold an event there till Sept 10th
Plouffe: raised $100m in sept online - 10 emails. Latent contributions without emails: $1-2m per day
Plouffe: Their strategy was national; ours was state by state. Believed that targeting a state could have big impact apart from natl trends
Plouffe: Underlying theme that McCain did stuff for cable news cycles while Obama focused on battlegrounds (self-serving IMO)
Plouffe confirms they steered away from rallies in Sept avoid the celeb charge. If it didn't hurt as he claims, why?
Plouffe: We did twice as many events as McCain in battlegrounds; dominated local news; faults McPalin for teaming up at events.
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