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@rkref But Snowe voted no. That's big.
Harry Reid must hold 100% of the people who wanted any kind of debate for a bill that includes the PO. Good luck w/ that!
Plouffe: McCain erred in raising Ayers so late. Voters tend to discount late attacks as desperate.
Plouffe: Keating documentary was a brushback pitch to make McCain think twice about attacks. Obama objected to its release though.
Plouffe: McCain pulling out of Michigan was the biggest moment of the general election to that point
Plouffe: 30% of all votes nationally cast before election day. Early voting a huge focus.
Plouffe: when we shot strategy updates in HD, supporters reacted negatively. Went back to laptop camera.
Plouffe: supporters liked getting insider strategy memos by email, often by video with a laptop camera with no lighting
Plouffe: we put together a mini-documentary on why we needed to spend 38m not 34m in Florida; response was strong
Plouffe: New Media will be called Digital Strategy on future campaigns; each state had an email team
Plouffe: Each dollar invested on list growth yielded several times that
Plouffe: We believed we would raise $100M per month in Sept / Oct
Plouffe: example - we could lose Colorado but win Indiana
Plouffe: We ran ads on evangelical radio to mess with McCain, hold down his margin
Plouffe: McCain camp's ignorance of VA "gross malpractice", didn't hold an event there till Sept 10th
Plouffe: raised $100m in sept online - 10 emails. Latent contributions without emails: $1-2m per day
Plouffe: Their strategy was national; ours was state by state. Believed that targeting a state could have big impact apart from natl trends
Plouffe: Underlying theme that McCain did stuff for cable news cycles while Obama focused on battlegrounds (self-serving IMO)
Plouffe confirms they steered away from rallies in Sept avoid the celeb charge. If it didn't hurt as he claims, why?
Me: Media narrative would have hurt McCain if he was outdrawn by Palin at rallies post-convo. Natl media narrative still matters. #Plouffe
Plouffe: We did twice as many events as McCain in battlegrounds; dominated local news; faults McPalin for teaming up at events.
Mary Landrieu paid off for her health care vote. Interestingly enough, Landrieu's former campaign manager is now Chris Dodd's.
DC is officially in NY / SF territory in terms of AT&T network sucktitude
@InformedPatriot Facebook is a game to connect with as many friends as possible. Actually have to be interesting to use Twitter effectively
Poll: By 2015, will new media on campaigns be 1) more important than TV or 2) the same thing as what is today TV?
@InformedPatriot Facebook is more popular than Twitter because you don't have to say something to be on Facebook
Anyone buying Plouffe's Audacity to Win because of my tweets must use this link: http://www.amazon.com/gp... :)
@jawbones For the record, I think Plouffe is blowing smoke on the claim the Celeb ad didn't hurt.
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