The surprising thing is that the strength of this perception depended on the framing each group had been given. When people were prompted to think about Republicans and Democrats, they perceived more media bias against their views, as indicated by the steep dashed line. When they were instructed to think about America vs. the world, they perceived slightly less bias than the neutral condition, as indicated by the shallow dotted line. Our perception of bias changes depending on the self-identity we currently have in mind. if we can find a way to tell our stories outside of partisan frames, we might also reduce feelings of unfairness. The trick would be to shy away from invoking divisive identities, preferring frames that allow members of a polarized audience to see themselves as part of the same group. (In this regard, the classic “balanced” article that quotes starkly opposing sides might be a particularly bad choice.) - Paul Bradshaw