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paul isakson

paul isakson

Creative/strategist collaborating with others to make things that matter.
"Every advertisement is part of the long-term investment in the personality of the brand." -
"Talent hits a target no one else can hit; Genius hits a target no one else can see." -
"The “Have a Fling” promotion for Cadbury’s Crème Egg saw Mondelez invest..." -
"If you stop a story in the middle, the audience will insist you finish it. Isn’t that what you want?" -
"There’s no point collecting data for data’s sake. We want data that can tell us a useful story about..." -
"Design is an adventure, a new relationship defined by as yet undefined possibilities and uncharted..." -
"Following Mr. Ewanick’s departure nearly a year ago, GM has unwinded several of the agency..." -
Dr. King Schultz must be in the house. -
Dr. King Schultz must be in the house.
The Dark Side of the iPhone 5S Lines (by caseyneistat) -
Milton Glaser: Good Life Project (by Jonathan Fields) -
Welcome to the Virtual Crash Course in Design Thinking -
"Technology doesn’t just change what we do; it changes who we are." -
"Sparring lives in the moment. The highest technique is to have no technique." -
"Man, the living creature, the creating individual, is always more important than any established..." -
"When a company or industry is facing changes to its business due to technology, it will argue..." -
"We hate most in others that which we fail to see in ourselves." -
"We knew that there was really no option if we were going to become a brand of the 21st century, as..." -
"If you have a good story to tell, tell it. But you have to do it in a way that’s authentic,..." -
"We knew you’re not going to get an immediate return on investment. But we believe that the..." -
"When genetic engineering is used to decrease pesticide use, to add nutrients to crops in..." -
Target Artist Series Presents: Danielle Evans and Food for... -
NIKE: free flyknit running shoes, an interview with Sean... -
"While there are limits to the malleability of our character and personality, who “we really are” is..." -
"Creating is not a result of genius, unconscious incubation or aha! moments. It is a result of..." -
"While the revolution will be certainly televised, it strikes me that there is a strong possibility..." -
From a Designboom Interview with Paula Scher -
"Find inspiration in unexpected places; explore places where your mind wouldn’t normally go. Find..." -
The Innovator (by Cineastas) via: Co.DESIGN -
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