Specific Promotion Techniques That Made Free Books A Top Paid iPhone App – with Colin Plamondon | Mixergy - Online Business Tips from Successful Entrepreneurs - http://mixergy.com/colin-p...
It's just me personally, but I don't like feature lists. I feel like they're boring; it's a checklist approach. People don't buy things based on checklists, they buy things based on stories.
- Pedro Menezes
All the while we keep the client informed and aware of our progress. I find that this last part is vitally important – people don’t want to be left in the dark.
- Pedro Menezes
The difference is that she scans her past relentlessly. Every time we think about something, and especially how it connects to something else, we get better at remembering it—a phenomenon that psychologists call elaborative encoding. Price has spent her whole life ruminating on the past, constructing timelines and lists, and contemplating the connections between one February 19 and the next. Dates and memories are her constant companions, and as a result she's really good at remembering her past. End of story. // "What if you want to remember more about each passing day? One simple method is to keep a journal. Writing down a few thoughts and events every day not only makes a tangible record, it also requires you to reflect."
- Pedro Menezes
Case in point: About a year ago, I was on a team tasked with redesigning a website for a luxury fitness brand. Abandoning the typical sweaty images for a more spa-like experience, we reworked the content to include testimonials about reaching lifestyle goals, and to feature the gym’s breadth of yoga classes, rather than just their range of free weights.
- Pedro Menezes