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Pierce Mattie posted a link

Comment on: Does Good Tech Need PR?

August 13 at 8:33 am - via FriendFeed MT Plugin - Link

This is a great well thought out and balanced post. There are always a lot of angles to consider, word of mouth is always the strongest way to gain visibility, but then you also need continued support with reputation management and another pair of eyes to take your vision and put into a well thought out and concise press release and even conversation with those who would not only be interested in your technology, but can benefit from it. I think there is definitely room for both--of course if done correctly. - Pierce Mattie via FriendFeed MT Plugin

Marshall Kirkpatrick posted a message on Twitter

“new post - Does Good Tech Need PR? http://bit.ly/42P6CK”

August 12 at 7:51 pm - Link

Charlie Anzman, Anthony Citrano, Roebot, Tim Aldiss and 9 other people liked this

I sort of agree with the blog. Yes good technology does market itself but there are several cases where competing technologies (in a similar sector) exist. All looking for more visibility and grab as much of the pie as possible. Marketing and PR can help with getting people on board quickly. Another advantage of PR is trust, generally speaking if the Guardian/Telegraph covers a technology a user might feel more comfortable in trying it. Obviously all that comes at a cost ($5K/$10K). Although I'm a firm believer of founders marketing their own brand/technology. They can explain the technology like no one else + they are highly motivated/passionate. - Raj via FriendFeed MT Plugin

Nice article Marshall. Really good subject to talk about. Great PR skills is fantastic, and rare. As with most things it comes down to definition. If you want someone in PR to 'build awareness' then that's crap. If you want someone who understands the media, knows how to position you, knows when to put you out there and works in with your over all strategy - then that's a good start. At Kazaa, Kelly Larabee was amazing. She was my first call every morning and she was a significant asset to the team. Sussanah and Chris from ICON Media were great. Very understanding and wonderfully responsive yet patient. And I +1 for Erica Lee and the Strategic Lee team. Solid work load, balanced, frank (and fun to boot). Of course Brian Solis is hot too, but I haven't had the chance to work with him yet. - Mick Liubinskas via FriendFeed MT Plugin

I think it has to do with the time factor to achieve some level of success. I do believe that growing organically and natural are really outcomes of worthy products and services but there's also a competitive landscape to think of (aside from bleeding coffers) that put pressure on companies to make that leap and grab that PR lifeline. And let's face it, a great dev guy doesn't necessarily possess the skills to do the pitches and all the related aspects of marketing. It doesn't mean they can't learn but again it is all about the time you have allotted for it to succeed. Best. alain mor.ph - Alain Benedict Yap via FriendFeed MT Plugin

badpitchblog: Jason Kintzler posted a link

Social Media Could Choke Newspaper Entirely

June 5 at 8:27 pm - Link

Hi Jason, I hope you don't mind that I link this, but I did a great interview with the Executive Editor of The Philadelphia Inquirer about the print industry is changing and how they are using social media to keep up: http://www.piercemattiepublicr... - Pierce Mattie

No way, that's great! Thanks for sharing, nice piece. - Jason Kintzler

badpitchblog: Kevin Dugan posted a link

Another perceived blow to the press release. No one actually writes these things?! Oy.

June 30 at 6:13 am - Link

Seems like mass distribution is becoming super-bland. Social PR will soon be the delivery method of choice for media. - Jason Kintzler

Okay, you sparked something: http://tinyurl.com/4fclv9 - Jason Kintzler

Wow. I hate being put in a box. Especially with the time/effort I put into my releases. - Pierce Mattie

badpitchblog: Kevin Dugan posted a link

Brian Morrissey does not like PR people. Spray and pray indeed.

June 4 at 2:13 pm - Link

Actually I don't find Brian to be anti-PR at all, just very frustrated with how people pitch him and follow up. I've been interacting with him on twitter and have seen the countless times he's tweeted that someone's tried to force his hand or bully him about a story or client. I wouldn't have a warm fuzzy feeling about PR either after things like that. - Pierce Mattie

badpitchblog: Kevin Dugan posted a link

Shankman's got nearly 10,000 PR folk waiting for emails three times a day. If you don't know why, you need to check out Help a Reporter Out. The media help those...

May 22 at 6:36 pm - Link

Steve Lynch and John Cass liked this

I don't find many of the requests very useful, quite off topic, PR Newswire's filters are much more relevant, interesting to read the commentary though. - John Cass

Just started to get these. Wondering if anyone has found this useful... - Al Stevens

Show 6 more comments

Al, I am sure people have, just a matter of doing some digging. A filter would be nice. - John Cass

John - It's still a case of you get what you pay for I guess. It looks like he's focusing on demand in the hopes to get more supply...or vice versa. - Kevin Dugan

that's true Kevin, the price is right - John Cass

As someone who is a ProfNet subscriber and a HARO recipient, I have to say that more queries are moving over to Peter's "project." I'm certain the folks at United Business Media have started noticing the threat to their high-margin service. - Cyrus Afzali

Cyrus he is certainly getting quite a few message, however, I have my ProfNet messages set up on a filter, a fairly narrow focus, and I receive far more queries on that subject from ProfNet than the email list. I would imagine the numbers are still greater on ProfNet. - John Cass

On a different level, this is a great case study/example of building a brand - very quickly - online. - john ratcliffe-lee

I've found it to be a 50/50 relevance with Help a Reporter Out, but the same holds true for me with ProfNet as well. It certainly doesn't hurt to be on both lists, although I am starting to see some of the same inquiries on ProfNet showing up on Peter's list as well. It's also a matter of timing--I get Peter's first listing much earlier than I get my ProfNet feed. I definitely think there's benefits to both. - Pierce Mattie

Does anyone know how many reporters are using HARO? - Andrew

How do you know his list is 10K? - Amanda Chapel