A nadie sorprendren ya las start-up "de garaje" sin recursos ni inversiones con éxito, lo que sorpende más es conocer tiendas online de garaje que superan los problemas offline stock, local, pagos, envíos, etc. de maneras imaginativas. Un ejemplo es IberGour, la tienda online que más jamones ibéricos vende en España. En esta entrevista Miquel Nieto y Jose María Sánchez de Ocaña, sus dos ingenieros fundadores, explican cómo lo consiguieron.
- posavasos
For every customer who bothers to complain, there are 26 others who remain silent. The average “wronged” customer will tell 8 to 16 people. 91% of unhappy customers will never purchase services from you again. It costs about five times as much to attract a new customer as it costs to keep an old one. Each one of your customers has a circle of influence of 250 people or potential customers who hear bad things about you!
- posavasos