I'm about to give you a number of ways to increase sales on ecommerce sites and increase sign-ups on service sites, but first, raise your hand if you personally, when surfing the web, enjoy registering to use a site. That's what I thought. Yet, so many sites either demand registration where none is needed or torture excess information out of users where so much could be inferred. We'll look at a number of ways sites are driving away visitors, along with some proven fixes, but let's begin at the end, with the particularly amateurish, as well as damaging, practice of demanding registration before checkout. - posavasos