Sign in or Join FriendFeed
FriendFeed is the easiest way to share online. Learn more »
Kevin Dugan
McDonald's Twitter Campaign Goes Horribly Wrong #McDStories - http://www.businessinsider.com/mcdonal...
When activists use hashtags, it can be very effective. When brands use them, they need to be prepared to have consumers take them in a different direction -- even an offbrand, negative and NSFW direction. - Kevin Dugan