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Chris Hopf

Chris Hopf

Pricing Strategy, Monetization and Value Marketing Solutions for Profit & Growth - PricingWire { }
I know you have a lot on your mind right now . . .
Ross Mayfield and Mark Suster on Setting up a Board of Advisors: via @msuster
momentum is an opportunity . . often missed
It is not so much a product lifecycle as it is a VALUE lifecycle.
When you cannot deliver on your value promises . . what will that experience look like for your customers, your employees and your business?
1st time using @costco_travel not what many others told us. Reservation price $441, p/u @avis $500 then $481 but no explanation. #canceled
RT @discuss_io: Interesting - Hotjar combines heatmaps, visitor playbacks, funnel/form analysis, user recruitment and livechat. -
When a customer pays you . . what are they investing in? Do not assume they know . . or remember.
RT @VentureBeat: PagerDuty gets $27.2M to become your company's monitor of monitors by @jordannovet
Salesforce launches ‘Journey Builder’ to visualize & manage all your customers, everywhere via @VentureBeat
When will you take that proactive step . . to new levels of customer acquisition, retention and profitability?
When a customer pays you . . what are they investing in? Do not assume they know.
PayPal rebrands Bill Me Later as PayPal Credit, businesses already borrowing over $150M via @VentureBeat
How often do you ask .. Why did you choose us?
Sprint's Hesse: We're testing plans that could drive more equipment installment sales - FierceWireless:
Trade Me Property changes its pricing model - again | The National Business Review
It is not in your way . . it is part of the journey.
Do not price your product. Price your value.
Market Relevance . . is perishable.
It is not in your way . . it is part of the journey.
What will be different for your customers . . if they choose you?
Do your users fear your next release? You will be surprised at how many do and what they fear. (e.g. - Is it gonna hurt and how much?)
Is the SUCCESS you seek . . an achievement or a comparison? Think about that.
RT @PTC: Very excited to announce our acquisition of @Axeda, a great complement to @ThingWorx and our #IoT solutions →
Worth your time . . Ask yourself & your team: What are 5 reasons why a prospect would NOT want to buy our product / solution, today?
What we do not know . . is often due to what we think we know.
The steeper the decline, the greater the sense of falling / sense of urgency / willingness to take risks in our thinking and our actions.
I have a hunch about @KISSmetrics
RT @softwarepricing: Amazon's Cloud Is One of the Fastest-Growing Software Businesses in History via @businessweek
How much does FEAR affect your pricing decisions? #and #your #profits
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