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Chris Hopf

Chris Hopf

Pricing Strategy, Monetization and Value Marketing Solutions for Profit & Growth - PricingWire { }
If you offer Consumption or Metered Pricing . . include examples of common scenarios / value use cases.
Switching Costs Strategy Do you have one and who knows about it? We can help: #win #grow #retain
RT @YahooFinance: It's not just Larry Ellison. JetBlue's CEO is retiring in February; Clorox's CEO is stepping aside to become its chairman. $ORCL $JBLU $CLX
How do you communicate the value of upgrading? Here is how @Infor tries to compel action (upgrading): #UpgradeX
Should you offer a Trade-In or Swap-Out program? Ref: Infor's program for NetSuite customers:
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If you know everything ... nobody can help you.
How many chairs are at the table where your PRICING DECISIONS are made? Who sits in those chairs and why?
Reminder: Often .. you are educating your existing and future competitors.
Asana says NATIVE ... A fresh take on mobile via @asana
I know you have a lot on your mind right now . . .
Ross Mayfield and Mark Suster on Setting up a Board of Advisors: via @msuster
momentum is an opportunity . . often missed
It is not so much a product lifecycle as it is a VALUE lifecycle.
When you cannot deliver on your value promises . . what will that experience look like for your customers, your employees and your business?
1st time using @costco_travel not what many others told us. Reservation price $441, p/u @avis $500 then $481 but no explanation. #canceled
RT @discuss_io: Interesting - Hotjar combines heatmaps, visitor playbacks, funnel/form analysis, user recruitment and livechat. -
When a customer pays you . . what are they investing in? Do not assume they know . . or remember.
RT @VentureBeat: PagerDuty gets $27.2M to become your company's monitor of monitors by @jordannovet
Salesforce launches ‘Journey Builder’ to visualize & manage all your customers, everywhere via @VentureBeat
When will you take that proactive step . . to new levels of customer acquisition, retention and profitability?
When a customer pays you . . what are they investing in? Do not assume they know.
PayPal rebrands Bill Me Later as PayPal Credit, businesses already borrowing over $150M via @VentureBeat
How often do you ask .. Why did you choose us?
Sprint's Hesse: We're testing plans that could drive more equipment installment sales - FierceWireless:
Trade Me Property changes its pricing model - again | The National Business Review
It is not in your way . . it is part of the journey.
Do not price your product. Price your value.
Market Relevance . . is perishable.
It is not in your way . . it is part of the journey.
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