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Chris Hopf

Chris Hopf

Pricing Strategy, Monetization and Value Marketing Solutions for Profit & Growth - PricingWire { }
Is the SUCCESS you seek . . an achievement or a comparison? Think about that.
RT @PTC: Very excited to announce our acquisition of @Axeda, a great complement to @ThingWorx and our #IoT solutions →
Worth your time . . Ask yourself & your team: What are 5 reasons why a prospect would NOT want to buy our product / solution, today?
What we do not know . . is often due to what we think we know.
The steeper the decline, the greater the sense of falling / sense of urgency / willingness to take risks in our thinking and our actions.
I have a hunch about @KISSmetrics
RT @softwarepricing: Amazon's Cloud Is One of the Fastest-Growing Software Businesses in History via @businessweek
How much does FEAR affect your pricing decisions? #and #your #profits
What is your reason for not using a software customer-user behavior monitoring solution? e.g. @GainsightHQ @intercom @Totango @Evergage
If you lower your price, then your competition also cuts price, what have you accomplished? You decide if the conversation is about price.
RT @girifox: Rackspace offers a "whole unicorn and a princess party" in new pricing regime — great line from a 451 Analyst
Have a reason for your expectations.
How much is it worth . . to get paid what you are worth?
RT @chargebee: 10 Ways to Convert More Customers Using Psychology
Kudos to @Zuora for creating: Subscription Pricing eBook. (ref pgs 15, 19). Read then connect:
RT @Pricing_Experts: Setup a consistent #pricingstrategy & manage #pricing, discounting in fully transparent way | via PSL Europe, @Oracle
Are you having increasing doubts about the pricing (value) metric you use to justify higher prices while not constraining revenue growth?
Why should a prospect or customer buy from you . . instead of anyone else?
RT @CBinsights: Grab our *free* 36-page white paper providing a data-driven look at 'unicorn' exits and VCs #unicorn #free #report
Success is never fully achieved . . What you thought was success, is really reaching a new perspective of what is still possible.
Big changes coming to Office, including new pricing via @cbsnews
RT @KISSmetrics: Here is how you can increase SaaS conversions by using qualitative data.:
Value Transactions - Trial - Pay - Renew Every time they choose you . . is significant.
Invest in improving / maintaining proactive and efficient interaction between MARKETING <> SALES <> OPS <> FINANCE.
Lead Form Optimization: How Simplifying a 3-Step Form Generated a 30onversion Lift
Value Clarity = Pricing Confidence
You are spending too much time thinking about what YOU WANT TO SELL . . instead of investing in understanding WHAT THEY WANT TO BUY.
Get paid what you are worth.
Your market is likely changing more than you realize. As your market fluctuates, so does the value of your offerings.
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