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Keith Bloemendaal
If you have a blog post that clearly outperforms all other posts (more than double the traffic in my case) do you capitalize on it by writing more posts on the same topic?
For me, it depends on why it got the traffic. If because of Digg, Slashdot, etc. No. If because I see tons of "thanks for writing this" reader comments, Yes. - Kevin C. Tofel
It's more of search traffic from google, the comments are present, but not overwhelmingly more than other posts (my blog is less than two months old) but people are searching this topic more than the others I posted. Thanks for the comment. - Keith Bloemendaal
If people are searching about this topic using a variety of different search key phrases then it's worth adding more content in the form of additional posts. If it's all on one specific search phrase then that's good too, because you may be able to spin off a whole new blog just about that phrase. - Andy Roberts
Thanks Andy, they are using a variety of search terms. - Keith Bloemendaal
like others - for me it depends on the source of traffic. If it's Search traffic, I do a couple of things: 1. optimize the page so it ranks even better. This involves some on page optimization as well as linking to it from other relevant pagses on the blog. 2. write related posts (usually not on exactly the same topic but on related ones that either extend the post, find a similar topic etc. - Darren Rowse
any posts about how to optimize a poplar post or page? - Miguel Wickert- Pineiro
will write something on that Miguel - keep tuned into ProBlogger - Darren Rowse
A related technical question: how to approximate/relate bandwidth to #visitors. Limits of virtual compared to dedicated. Host reliability, etc. - phil baumann
That's an easy one. YES! Expand on the topic any way you can. Ask for user experiences, turn it into a detailed series, do polls, how-tos, tweaking, etc. And don't blow the whole was at once. Space it out. Do other stories in between to keep the site from becoming just about that topic, which (like anything else) could become a past fad at any point and no longer relevant. - Ernie Oporto
I've been wondering about this very issue myself. How far do you go to capitalize on a great post. - Todd
it's important to do at least some analysis as to why it was so popular and performed so well. Sometimes the content had little to do with it. - Allen Stern
Thanks for all the responses, my blog is a niche that I have not found many other blogs to look to for topic help, and I am having a new wordpress site built by iBusinessLogic.com (Scott Pooler) and am working on some ideas for two more sites. This post in question has now quadrupled the traffic on any other post I have written, so I will be working on expanding the topic in the near future. - Keith Bloemendaal
I have a couple of posts getting traffic because they were linked from another site. I also just noticed I'm getting a small amount of google traffic. I would definitely like to see a strategy to capitalize on this situation. - Rahsheen
I ended up creating two separate series on the blog based on the post's success. It allowed me to expand and use other networks to grow the audience even more. - Andre Natta
awesome, thanks Darren! I'm looking forward to it. :) - Miguel Wickert- Pineiro
Yep. In fact I did so earlier today after looking at analytics and saw organic traffic coming in from a certain post. - Brian Weaver
@Keith I think that if the first doubling does not push you to expand on the post, the continous grow is a clear sign that it has to do with the content, and not just "lucked out on digg". - Roland Hesz
It would make sense, but I'm guilty of not capitalising on it and just letting that one post bring in the traffic - Adam Christie
I write my blog for me, there are subjects that get more attention but I am not going to sell out what I enjoy doing! - Joe Dawson
@ Joe Dawson I write my blog for consumers, and if they are searching heavily on a subject, why not give them what they are looking for at my blog, especially if it has to do with my niche (which happens to be very small), so if trying to give them what they are looking for, while at the same time attracting more readers, then OK, I will sell out as you put it. My blog is not monetized though, so I get no money for it, I write on it for free, I would think selling out would have some monetary benefit to me. - Keith Bloemendaal
it all depends. tempting to cash in on popularity but if you're not passionate about it, others can tell &blogging becomes a dreadful chore. - Jane
I would certainly add in a few links to other relevant posts, or perhaps add a little note suggesting that readers might like to sign up to the RSS feed or newsletter. Realistically these posts often attract transient traffic but some of that can be translated into regular readers for sure! - Winston