"Very true Shey, I have seen it pretty often that a post from Profy receives, say, 30 likes on FriendFeed and a dozen of comments, and our server stats only shows a dozen of people actually visiting the post to read it and leave a comment on FF (if that is the place they prefer to leave comments). It is annoying when I realize that people only use FF to create some presence for themselves by liking and commenting titles instead of actually consuming the content they pretend to like - I think it is even worse than fragmentation of comments that FF initiates." - Svetlana Gladkova