“One of the smartest things I’ve done in the past is to waive my consulting fee, telling the customer to ‘pay me what you think it was worth, or nothing at all,’ ” says Jim Kukral, who describes himself as the Biz Web Coach. He adds that “99 percent of the time they pay me as much as or more than I would have charged.” The key, he says, is “delivering your best work, so they are blown away.”
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