As you will see, this is an entirely CGI spot. BranitVFX used photo modeling techniques adding dimension to real studio photographs of a Big Mac and the the fries. The fry box, Dr. Pepper, ice, bubbles, smoke, straw, environment, etc are all entirely CGI. The real reason to do this spot as CGI was to be able to choreograph the camera move in limited time and budget. - Rajesh Pancholi