Ingrid Ihasz

We're always fielding great questions from clients. Here are some topics that come up so frequently that they apply to just about everyone. - Ingrid Ihasz

Google Operating System, like always, spots that Google has added the creative commons filter to the advanced image search page. In June, Google added the filter through advanced URL parameters, but now it is officially added to the advanced search page. - Ingrid Ihasz

A few days ago, we got a chance to talk about the state of blogging and social media in Germany with Marcel Weiß, the editor of Netzwertig.com - one of Germany's most popular blogs. In the interview, Weiß told us that Germany is at least five years behind the U.S. when it comes to social media and its adoption by a larger part of society. Blogs are still considered to be suspect by a large part of the German public and have very little influence, and social news sites and aggregators attract very little attention. With regards to Germany's Internet startup scene, Weiß argues that, with very few exceptions, most companies are also years behind the U.S. and just aren't innovative enough to compete. - Ingrid Ihasz

Do you Twitter? Then you are more interested in sex than the average Facebook, MySpace or LinkedIn user. Like LinkedIn? You're more likely to watch soap operas. Favor MySpace? You're probably not into exercise. - Ingrid Ihasz

Direct Response advertisers have flocked to the web with promises of measurable ROI, driven by granular metrics and actionable insights into exactly what’s working and what isn’t. Search makes up the bulk of the spending, followed by campaigns across the many ad networks that offer various sorts of pay-for-performance advertising (e.g. cost-per-click or cost-per-sale). Brand advertising budgets represent about two-thirds of a $186 Billion advertising market. Yet, only 5% of their overall marketing budgets are spent on the Web. - Ingrid Ihasz