Ingrid Ihasz

Since augmented reality seems to be the topic of the month, we’ve found another fragrance launch for you leveraging the cutting edge technology. Wonderstruck Taylor Swift has launched a Team Wonderstruck Tumblr designed with a theme by From Me To You in order start seeding buzz about the international one week tweetstakes and augmented reality campaign that launches for the Wonderstruck Taylor Swift Fragrance, Sunday, February 5th, 2012. - Ingrid Ihasz

Social platforms are still in their Precambrian era, with new services emerging and consolidating large audiences almost faster than they can be tracked. Meanwhile the social category as a whole is on the cusp of becoming the dominant form of online content, accounting for 16.6 percent of Internet minutes spent as 2011 drew to a close. A wide-ranging report from comScore found that while leader Facebook continues its impressive growth - reaching three out of four U.S. users - relative newcomers like Tumblr, Pinterest, and Google+ are evolving and growing at a steady clip. - Ingrid Ihasz

Converse might have the most Facebook fans in the fashion world, but no brand in apparel and footwear gets more of the social media site’s thumbs-up signs than Dior. - Ingrid Ihasz

A Near Field Communications, vagyis az NFC elterjedésében a mobilszolgáltatók, telefongyártók, fizetési megoldások szállítói és a webes cégek egyaránt érdekeltek. A siker kulcsa ez esetben nem elsősorban a technológia, hanem a hatékony kivitelezés. - Ingrid Ihasz

Company websites and retail locations are much more important touchpoints for luxury brand consumers than social media sources, according to November 2011 research from customer experience management firm Empathica. And the way luxury buyers interact with these touchpoints sometimes varies by gender. - Ingrid Ihasz

In 2010, branded content was one of the largest trends among retailers and brands. In 2011, branded content shifted to branded entertainment and social shopping via Kaboodle, Polyvore and ShopStyle. Now, in 2012, it’s content cultivation and aggregation. From creative uses of Pinterest to Instragram’s API, brands are now enthralled with the consumer obsession of curation. - Ingrid Ihasz

As magazine newsstand sales continue to plummet, publishers and markets are coming around to digital magazine formats. Consumers, too, are gravitating to these digital versions, with a large percentage of tablet users preferring digital magazines to their print counterparts. According to media measurement and insights firm GfK MRI, 67% of tablet users say they would rather read an electronic version of a magazine than a paper version. - Ingrid Ihasz

Project Runway reruns may be as close as most of us will get to New York's glitzy week-long style extravaganza, but following Fashion Week online has never been easier - or more fun. The year's fall 2012 sartorial preview kicks off officially on Thursday, and the intersection of high tech and high fashion is more interesting than ever before. - Ingrid Ihasz

Great PR ignites the right conversations with the right influencers in all the right places. Now with the evolving digital space, PR needs to integrate a client’s message within a new mix of disciplines. - Ingrid Ihasz

Guest blogging is one of the most efficient, yet misunderstood, social media marketing tactics. - Ingrid Ihasz

Oops. You just emailed your social media plan to Nina, your biggest customer, by mistake. The blood drains from your face. What will she think? - Ingrid Ihasz

Egészen idáig a mobilos Facebook mentes volt a hirdetésektől. A jobb jövedelmezőség érdekében azonban ezen a felületen is megjelennek a reklámok. - Ingrid Ihasz

59% of consumers have ‘liked’ a Facebook brand page in the past 6 months - Ingrid Ihasz

Fashion retailer H has beat out heavyweights Pepsi, Starbucks and Coca-Cola to become the most-followed brand on Google+. - Ingrid Ihasz

A korábbiaknál is szélesebbre nyílt az olló a listaárak és a valós médiaköltések között, derül ki a Kantar Media elemzéséből. Azaz, a 2011-ben mért listaáras 3 százalékos növekedés valójában csökkenést takar. Néhány nagy hirdető alaposan növelte a költését, de nem ez volt a jellemző. Örömteli fejlemény viszont, hogy az autós márkatulajdonosok magukra találtak. - Ingrid Ihasz

New York Fashion Week kicks off today — and with nearly every major player live-streaming their runway show this season, tweeting up a storm and hosting interactive Facebook chats, brands are looking to raise the digital bar even higher. Key initiatives this season range from shoppable runways to digital fashion shows to “social service,” where social media platforms help organize rides and more for busy buyers, editors and bloggers. - Ingrid Ihasz

Fashion label Diane von Furstenberg is teaming up with mobile video app Viddy to stage a near-live, behind-the-scenes experience during New York Fashion Week. Staffers from DVF and its social media marketing agency will be using the iPhone app, which is often described as “Instagram for video,” to shoot 15- to 30-second clips that will populate a designated tab on DVF’s Facebook page. Videos, the first of which will be posted Wednesday, will include backstage interviews with Furstenberg and her creative team, model castings, hair and makeup runthroughs, as well as shots of looks minutes before they go down the runway. - Ingrid Ihasz

The entire magazine industry was down an average of 10 percent — no doubt partially a function of the struggling economy — and some fashion titles fell much harder, according to Audit Bureau of Circulations. Elle reported the biggest decline in the fashion category, down 18.3 percent to an average 241,339 copies. InStyle had the highest single-copy average during the period, with 561,630, but that figure represented a 14.2 percent decrease over the prior year. - Ingrid Ihasz

Érezhető változások történnek az Index.hu körül, bár érdekes módon ezek nem elsősorban a tartalmat érintik, sokkal inkább a szerkesztést és az értékesítést. - Ingrid Ihasz