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One of the many plans the folks at TweetDeck have for their desktop and mobile Twitter clients now includes launching themed versions of film clients. TweetDeck kicked off the series with a Warner Brothers partnership for the studio’s upcoming film version of Sherlock Holmes — the accompanying theme, “TweetDeck Telegram Co.,” is now available for download. - Ingrid Ihasz

A few people are afraid of good ideas, ideas that make a difference or contribute in some way. Good ideas bring change, that's frightening. But many people are petrified of bad ideas. Ideas that make us look stupid or waste time or money or create some sort of backlash. The problem is that you can't have good ideas unless you're willing to generate a lot of bad ones. - Ingrid Ihasz

While fashion brands and retailers are still grappling with social media in terms of controlling brand perception and establishing metrics to measure its marketing value, they have used Twitter, Facebook, YouTube and other social communities to develop digital marketing strategies to drive online sales and retail store traffic. Here’s how they’re doing it. - Ingrid Ihasz

Last week, Twitter revealed its list of the most-discussed topics of 2009, based on Twitter’s trending topics. Now Facebook has come out with their own list, based on data from the millions of daily status updates of its users. While the world’s largest social network took a different approach than its upstart competitor (explanation below), it did match some of Twitter’s “most discussed” topics of 2009. However, it seems as if Facebook’s data analysis has revealed that people care a great deal about family (#5), Facebook apps (#1), Lady Gaga (#12), and, yes, even Twitter (#10). - Ingrid Ihasz

As marketers become more comfortable and more experienced using social media, they move from the trial phase of their marketing efforts toward strategic use of the channel. While the largest group of marketers is still somewhere in between, according to the “2010 Social Media Marketing Benchmark Report” from MarketingSherpa, about one-quarter of social media marketers have made it to the strategic phase of their efforts. Gaining maturity means improving the ability to tie objectives to specific metrics. Marketers in the strategic phase are significantly more likely than those in earlier phases of the process to measure their success across all objectives. An increase in Website traffic was the No. 1 objective targeted and measured by all marketers. - Ingrid Ihasz

When Kodak wanted to increase participation in its "Time to Smile" branding effort, which launched this past summer, the marketer recently looked to influential bloggers, Twitterers and Facebookaholics to move the needle for its push. But with so many voices buzzing on the web these days, how can a marketer be sure it has found the right group of "influencers" to help it get the word out? - Ingrid Ihasz

Stan Sthanunathan, a Coca-Cola insight főnöke és a Hirdetési Kutatás Alapítvány Online Kutatási Minőség Tanács (Advertising Research Foundation’s Online Research Quality Council) társelnöke, a minap azt mondta egy konferencia résztvevőinek, hogy ‘a minőség nem számít’ - Ingrid Ihasz

Italian writer, blogger and photographer Vincenzo Cosenza has for the second time put together a visualization that shows the most popular social networks around the world on a map, based on the most recent traffic data (December 2009) as measured by Alexa & Google Trends for Websites. - Ingrid Ihasz

A Csillag születik döntőjét ugyanis a kereskedelmi célcsoportban, vagyis a 18-49 évesek között a szombat este éppen tévézők 56,1 százaléka látta, miközben odaát a Segítség, elraboltam magam című vígjáték csak 11,8 százalékos közönségarányt ért el - Ingrid Ihasz

Here are 10 great movies to geek out to over the holidays – so grab your popcorn and enjoy. - Ingrid Ihasz

According to a report by Business Week's Spencer E. Ante, Twitter's search deals with Google and Microsoft made the company about $25 million - enough to turn Twitter into a profitable business in 2009. According to these reports - which Twitter did not comment on - the deal with Google made Twitter about $15 million this year and a similar deal with Microsoft generated about $10 million in revenue. The idea that Twitter made a profit from these deals is based on the assumption that the company's annual operating costs are roughly $25 million. Twitter, of course, doesn't release any information about its operating costs or the revenue it made from these deals, so we have to take this estimate with a grain of salt. - Ingrid Ihasz

Location-based social network Brightkite announced this morning that it has added what it calls the first mobile Augmented Reality advertising for US markets to its AR layer in the Layar augmented reality browser. Augmented Reality (AR) is a class of technologies that place data from the web on top of a camera view of the physical world. - Ingrid Ihasz

If you’re into social media (and who isn’t?) check out these ten can’t-miss eBooks! - Ingrid Ihasz

From reviews of major campaigns and interviews with advertising executives, here are our choices for some of the best and worst marketing maneuvers of 2009. - Ingrid Ihasz

Nos, mint tudjátok, szombaton, a showműsor ideje alatt üzemelt a Csirip.com, vagyis az RTL Klub közösségi blokkja. Az oldal a Turulcsiripet (twitek), a Szörcs.hu-t (keresések) és a Ustreamet (élő streamvideók) használta arra, hogy egy valóban élő, közösségi szolgáltatást biztosítson a netezőknek. Megkerestem Benedeket, a Turulcsirip mindenesét, hogy egy kicsit a számokról faggassam. Azt mondja, egy felhasználó egy látogatás során átlag 12 percig (!) nézte az oldalt. Volt, amikor egyszerre 15 ezren nézték a szájtot, ami élőben frissült. A műsor és a webszájt hatására kb. 800 új felhasználó regisztrált, akik még aznap 9000 új csiripet írtak. Ők tehát azok, akiket kifejezetten a tehetségkutató showműsor hozott be az amúgy néhány ezer fős Twitter-közösségbe. A Csirip.com-on amúgy több mint 30 ezer látogató fordult meg az este folyamán. Vagyis sokkal t - Ingrid Ihasz

Sokmindenben változott nemhogy 2002-höz, de 2008 elejéhez képest is. Nehezebb, kockázatosabb, összetettebb lett a SEO. A piaci szereplők minden szektorban komoly organikus (SEO) pozíciókat foglaltak, melyek esetleges megtámadása, elszívása nagyságrenddel nehezebb és összetettebb, mint akár 2 éve volt. - Ingrid Ihasz

A közterületi kampányfelületek száma mellett azok minősége és változatossága is befolyásolja a hatékonyságot. - Ingrid Ihasz

Úgy tűnik, az RTL Klub komolyan gondolja, hogy online közösségi médiaeseménnyé teszi saját tehetségkutató produkcióját. A Csirip.com oldalon már látható, hogy egy helyen fognak megjelenni a műsorral kapcsolatos twitek (by turulcsirip), keresések (by szörcs.hu), valamint - ha minden igaz - valami élő közvetítés is lesz (by ustream). - Ingrid Ihasz

1. Optimizing media convergence is a top priority. 2. New models emerge to take advantage of smartphones. 3. More cross-media ad campaigns surface. 4. Commercialization of social networking hubs increase. 5. More interesting and interactive online ads appear. - Ingrid Ihasz

In September, PostRank launched its Analytics service, which allows website owners to track data about how their visitors are interacting with their content, both on their site and across social media channels, and how that data correlates to the site’s raw traffic. The service tracks data on a large number of social media platforms, such as Twitter, Digg, Delicious, and FriendFeed (though not yet Facebook). Now PostRank has launched an Analytics Tour page that allows site owners and marketers to get a snapshot of that same data over the past 30 days on any site. - Ingrid Ihasz

Online videonézésben és közösségi profilokban a globális átlag felett teljesítünk, és szinte minden tekintetben az egyik legdinamikusabban növekvő webkettes piac vagyunk – derül ki a Universal McCann Wave 4 felméréséből. - Ingrid Ihasz

Talán néhányan már ki is próbáltátok az FN.hu iPhone-os kliensprogramját, amely néhány óra alatt a legnépszerűbb híralkalmazás lett a magyarországi iPhone és iPod Touch tulajdonosok körében. - Ingrid Ihasz

If you’re advertising on the web, then you probably have a pretty solid understanding of online conversion metrics. You may not, however, know if your efforts are translating into actual offline sales. Today VideoEgg, the ad network that thinks they can make you more receptive to ads, is announcing VideoEgg ROI. The new offering is the product of a partnership with comScore that aims to answer the age old question: What is the correlation between online advertising and offline purchase behavior? - Ingrid Ihasz

Közép-Európa viszonylag értelmetlen hely, de azért az online piac lehetőségei kifejezetten jók, mondja Szabó Ákos, az Adaptive Media üzletfejlesztési vezetője. A médiapiacon józanságra, szakmaiságra, a tájékozottság fejlesztésére volna szükség. - Ingrid Ihasz

Az el­múlt 2 év­ben Ma­gyar­or­szá­gon mint­egy más­fél­sze­re­sé­re nőtt az in­ter­ne­te­ző nők szá­ma, így ma már 1,6 mil­lió nő in­ter­ne­te­zik leg­alább he­ti rend­sze­res­ség­gel. A vi­lág­há­lót ko­ráb­ban gyak­ran il­let­ték a „fér­fi­as” jel­ző­vel, mi­vel hasz­ná­lói kö­ré­ben a fér­fi­ak vol­tak több­ség­ben – má­ra azon­ban ez a fér­fi­do­mi­nan­cia el­tűnt: a ne­mek ará­nya a fel­nőtt in­ter­ne­te­ző­kön be­lül tel­je­sen ki­egyen­lí­tett. - Ingrid Ihasz

BlueKai is an online marketing firm that provides data to marketers, ad networks and publishers. The main purpose of this data, held in a repository called the BlueKai Data Exchange, is to target ads to consumers. BlueKai claims to have now aggregated "intent data" from over 160 million unique users on e-commerce, online travel agency and auto comparison sites. What is "intent data"? Broadly speaking, it's data that purports to show the intent of Web users when they browse a website. For example, a recent report from BlueKai collected and analyzed online shopping data over Black Friday week. In this post we look at that report's findings and then ask some questions about the validity of the data. - Ingrid Ihasz

A közelmúltban a nyitólapra kivezetett Hírfolyam több új funkcióval bővül. Mostantól hozzászólhattok az ismerőseitekkel történt egyes eseményekhez, illetve az általuk megosztott cikkekhez, videókhoz, tartalmakhoz. Ezen kívül egy gombnyomással kifejezhetitek, ha valami egyszerűen csak tetszik. - Ingrid Ihasz

Eyeblaster’s “Global Benchmark Report 2009” claimed that size mattered less than creative for online video ad success. But data from PointRoll and Accustream iMedia Research shows formats and sizes do have an effect on completion rates. Untethered videos performed best. In addition, large horizontal formats and small rectangles performed very well. PointRoll’s “Online Video Advertising 2009” report notes that, in line with Eyeblaster’s findings, bigger is not simply better. Formats are often a proxy for types of ad placement. - Ingrid Ihasz

The terms "earned, owned and paid (aka bought) media" have become very popular in the interactive marketing space today. In fact, taken together they can be applied as a simple way for interactive marketers to categorize and ultimately prioritize all of the media options they have today. Nokia was an early pioneer in this space (see Dan Goodall's posts on the subject). They now categorize all of their global interactive media as earned, owned or bought. Many agencies, including R/GA, Critical Mass, Sapient and Isobar (my former employer) also use the model to help develop digital strategies. On top of that, many industry leaders such as Pete Blackshaw, Fred Wilson and David Armano have written about the subject. - Ingrid Ihasz

Popular travel book publisher Lonely Planet has begun selling Augmented Reality apps for 10 US cities for $5 each in the Android Marketplace. The apps were built in conjunction with Mobilizy, the company behind user generated content AR app Wikitude. - Ingrid Ihasz