The justice and security bill is a chilling affront to British justice | Henry Porter | Comment is free | The Observer - http://www.guardian.co.uk/comment...
This report details the main findings of a large-scale consumer tracking study into the extent of online copyright infringement, as well as wider digital behaviours and attitudes, among people aged 12 in the UK. The survey data shows that for music, film and TV programmes, those who consumed a mixture of legal and illegal content claimed to spend more on that type of content over the 3-month period than those who consumed 100% legally or 100% illegally.
- Adriana Lukas
"What are we to conclude from these three areas — all of them problems with fine, highly motivated minds focused on them? To me, they suggest that the randomness inherent in human behavior is the limiting factor to consumer modeling success. Marginal gains can perhaps be made thanks to big data, but breakthroughs will be elusive as long as human behavior remains inconsistent, impulsive, dynamic, and subtle." In other words, it takes two to tango.
- Adriana Lukas
this whole article is loaded with caveats - people can be freaked out by their data, people will be bored by their data - so when Tesco's scheme is a damp squib in terms of control and autonomy over my data, it has something to fall back on and explain why it's not giving me raw data and letting me use it as I see fit. Let's see, the jury is just walking out...
- Adriana Lukas
The Marketing Society Forum |Could allowing consumers access to their data backfire on brands - The Marketing Society - http://blog.marketing-soc.org.uk/2012...
sounds like lip-service, nod towards 'of course, it's good to let people access to their data' - we've come a long way there! - but... there's always a but that comes from the desire to control and treating people as consumers. That much hasn't changed and won't any time soon... unless we get tools that will allow us to do the online data equivalent of two fingers to the brands.
- Adriana Lukas
Interesting. This is about obesity but the point about the quality of scientific data and the speed of willingness of governments to regulate and some academics to oblige is universal.
- Adriana Lukas