"Thanks Amber! I'm completely fascinated by that same point you bring up about the paths of conversation and network of influence. The first time I saw a touchgraph visualization, I was entranced. Ultimately, clients want a credible, straightforward metric from which to base their decisions. (But cool graphics that illustrate how the social web really works are like brain candy) Thanks for visiting."
- Ryan Rasmussen
"Thanks Doug! I think the underlying concept of measuring online conversation in these three dimensions is one that can be applied across the industry. What's important is that each of the dimensions provides its own unique insight into the digital narrative. (That there is no requirement to use a specific set of measurement tools to arrive at these values should help catalyze the methodology as well.)"
- Ryan Rasmussen
"Thanks for visiting Christina. The aggregate of Height, Width, and Depth (H+W+D) can be helpful in understanding the story. So too could the product of each (H*W*D.) However, for the purpose of generating a single number, or score, to evaluate a brand's position against competitors, a ratio provides a more apples-to-apples metric. For example, where the effective engagement of a blog might be calculated by dividing the comments generated by the number of posts, so too can the effectiveness of a brand's Digital Footprint be evaluated by understanding Width and Depth divided by Height. The single score is valuable, but I often find that the stories told by understanding each dimension separately are more insightful. Your question about Depth makes sense. It's an absolute number whose parameters are dependent upon Height. Essentially, it scores the sentiment and keyword content of the total number of results in Height. Really great questions! As we work together to solve these issues, I..."
- Ryan Rasmussen
"@Cece - Thanks for stopping by! ;) I struggle with classifying a company distributing news, promotions, and perspectives as being a member of a 'conversation.' There is a lot of buzz about 'joining the conversation.' I think the response has been more of an expansion of previous one-way communication strategies into varied social media channels. Sometimes I wonder if it takes some of the 'social' out of the medium."
- Ryan Rasmussen
A mortgage company in the Pacific Northwest reaching out to customers through a blog. Great first step for putting a face and personality behind a brand.
- Ryan Rasmussen
I live in Cincy but love Chicago and visit often. Let me know in advance when I should plan a trip based on what real Chicagoans would recommend. Tx. TC
- Tom Callinan
Agree w/Zulema: Hidden gems to check out! Events, Tweet ups & local business shout outs as well.
- garcia
I really appreciate that you are keeping this room open to member contribution through posts.
- Ryan Rasmussen
So here's a question: How would you see this being different from my Twitter feed, from a functional perspective?
- Colonel Tribune
When you ask a questions on Twitter, it isn't easy to track the responses from those we aren't already following [w/o use of Summize or other 3rd-part apps.] If you ask a question here (i.e. Anyone catching the pop-up circus on Michigan Ave right now?), the whole conversation is visible (i.e. with thumbnail photos from Flickr as responses.)
- Ryan Rasmussen
Do you think there's an easy way to bridge that back to Twitter? Or do you think that conversation should take place here primarily? I'm not looking to completely flood the stream.
- Colonel Tribune
FriendFeed has eclipsed twitter for me in its power. You can integrate FF back to twitter. The ability to slice and dice people and topics into lists and rooms is what's missing in twitter.
- Mark Smithivas
"Hi Barbara! It's great to be invited into the SOB community. Congratulations to you and Blogging Without A Blog! btw - Your avatar is great. ;)"
- Ryan Rasmussen
"I think in the long term, measuring success by number of impressions will encourage brands to focus attention upon the sites that achieve traffic goals but lack qualities of sustainable word of mouth marketing. A new metric for the reach of online word-of-mouth needs to be adopted by the the industry as a whole - one that quantitatively values engagement and authenticity of the source. Brands need to account for the multi-generational reach of authentic recommendation in the uBlogosphere by the power of engagement with content in a clear, understandable manner (to compensate for the hyper-inflated impressions of traditional online media sites.)"
- Ryan Rasmussen
"The liaison can be either internal or external. They bridge the digitial divide as both translator and collaborator using the indigenous tools of each unique online community. It's a process that restores advocacy and authentic dialogue in the company-customer relationship that unfortunately becomes lost with pervasive automation through the minarets of corporate branding. I think the influencers, evangelists, and fanboys would still be central to the brand experience of a mom global enterprise. They would be the one's wearing the 'Mom, Inc." t-shirts (and perhaps invited to run their blog.) The image is really compelling - placing 'people behind products' in a way that's rarely seen today - Amazon <-> Etsy."
- Ryan Rasmussen
This is a very interesting article, and I like that it focused on more anti-social behavior on the net. My personal favorite phrase: "a mass of undiluted digital jackassery"
- Gordon Dymowski
Honestly, I hit the urban dictionary for a few of those terms myself. ;)
- Ryan Rasmussen
"For companies interested in co-creation like this, the most important step is participation. Speak with communities as a genuine, authentic person interested in learning and collaboration. Earn trust by giving more than you receive. Prototype alongside your customers, and share your failures as frequently as your successes. Be remarkable."
- Ryan Rasmussen