"After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between Jan. 1 and Feb. 22, costing the brand tens of millions of dollars. On Feb. 23, the company announced it would bow to consumer demand and scrap the new packaging, designed by Peter Arnell. It had been on the market less than two months."
- Paul Buchheit
from Bookmarklet
I actually liked the new design - looked less "fake" for some reason. Plus, the new design makes me think more of a mimosa. ; )
- JP Maxwell
The only thing wrong with the new design is that it was not immediately recognizable as a known brand.
- Gabe
I dislike the Font on the old Logo, but the rest of it was fine.
- Iain Baker
trying out a "beta" and "rolling back" in the package design world sure is a lot different than it is in the web world :)
- Nathan Chase
I've wondered about this. It happened around the same time as the economy crashing, so I wonder if it was all due to the change, or because a "premium" orange juice suffers in this economy. That said, I hated the packaging, too.
- Stan Scott
I'm really happy with the increase in activity since releasing http://beta.friendfeed.com/ on Monday. The conversations have always been my favorite part of FriendFeed, and the new ui makes them even better.
had the opposite initial impact than I imagined, perhaps the speed is what facilitates a lot more interaction to engage follow-up
- Lou Paglia
I agree, Paul. I've found myself engaging in conversations more since the Beta release.
- Alejandro
Paul, there is option in old FF to import Twitter contacts & lots other options in 'Find & Invite', i dont see them in New FF. Have you removed them?
- Roshan Ramachandran
Roshan: we will be adding them to the beta.
- Benjamin Golub
Hoping for more buzz so it keeps comin'! Great to see so many familiar names posting again
- Charlie Anzman
The new Friendfeed is pretty good. Congrats!
- fbrunel
The new FF is cool. Filters are my favorite!
- netvista
not actually, users just are testing this new interface before they are tired of it. keep watching. Would you like to release it again half of month later?
- Aether
WOW look at that graph!! That is some serious FF lovin' traffic - wooo hoooo!!!! Congrats! The beta is a hit!!! I love it, keep up the great work guys!!! :)
- Susan Beebe
Maybe what we see are the discussions of new Beta Friendfeed? :)
- Alex Kapranoff
The key here is the "rising" slope of the *Replies* graph after the BETA launch. While the overall offset could be due to many reasons like old users logging back in to try the beta, launch hype, Scoble etc, the flat slope of the "likes" chart and the rising slope of the "replies" chart tells me we will continue to see increased *engagement* even when the excitement has worn off.
- vijay
Could this also be interpreted to mean the new interface makes us talk more to get the same point across, i.e. behave more like we're in a chat room, exchanging "hello's" and "bye's"? The giant Gillmor Gang thread on Monday was the first time on Friendfeed I felt like saying "bye" before "leaving" the room!
- Philipp Lenssen
not for me philipp, for someone w/ limited time to check in on ff i find i'm missing conversations more w/ the beta so not engaging as much - not ff's fault more an issue of my personal use case though...
- mike "glemak" dunn
mike, doesn't "best of day" still work the same? That's how I'm catching this conversation.
- Bruce Lewis
sure bruce that gives a good view of most popular or active conversations but the beauty of expanding lists is you can organize based on themes so the list proper give you recent and active and then when expanded you can drill down through individuals who may be less active - those are the conversations I feel I'm missing
- mike "glemak" dunn
FF needs some way to communicate 'comments' other than color, because the grey (?) color denoting second tier comments is too hard to read. Don't fight your colorblind users. The mere position of second-tier comments is enough to indicate that they are comments without blending them into the background by making the font color low-contrast with the white background. Put three American guys in a room and there is a 23% chance that one of them is going to not be able to read FF because of poor font color.
- A Mitchell
yes, definite improvements - keep up the GREAT work!!!
- Walter Yu
Paul: Do you have that same chart with a line for the number of entries created?
- Ken Sheppardson
I've noticed the increase in comments to recent posts, but I still get little or no response to comments I make to content that is even just a few days old. Are there email notifications when a thread becomes re-active or is it now all about bumping threads back to the top of the content owners stream?
- karl dotter