"@Peter Rimmer: thanks for your comment. The true value of a Phones 4 U fan is probably a little more than the amount referenced in the presentation embedded above – from the detail on slide #27 it looks like Phones 4 U have also assessed the Facebook fan value of other mobile-related brands to provide a comparator. Either way, I suspect it is something that is company confidential so your guess is as good as mine! Thanks for joining the discussion." - Chi-chi Ekweozor