"Of course, there are other issues to contend with: physically finding legitimate outlets online is a hassle – an issue that the industry talks a good talk about but seems to be pouring more effort into getting Google to block piracy links instead of increasing awareness among consumers. The pricing issue, too, is always going to be a sore point – it's pretty difficult to contend with very cheap and free, even with excellent-value deals like £5 a month for Lovefilm Instant. We're not denying that some web users are out to get something for nothing, but the creative industries seem to have their heads in the sand. Instead of working on positive solutions (like cooperative libraries of every film, song, book and picture you could ever find yourself likely to suddenly feel like watching, listening to, reading or looking at that travels the land on the back of a wish-granting unicorn), labels and studios are sniping at individual websites, totting up all the money they've lost and playing fast and loose with laws that have serious implications for the future of the internet. Unless we all grow up, this isn't a game any of us will win." - Miguel Caetano from Bookmarklet