ght years ago I worked out that most people are too busy to read business and marketing books. So I read them all, and summarised them all on one page each. This became a popular training programme, and will now be the subject of two books to come out in September 2010: Business Greatest Hits and Marketing Greatest Hits.
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Finished working on Mahalo's "corporate culture" doc. Really hard to reduce your culture down to 3pages, but sooo worth it. Do you have one?
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