"Good, business-savvy design has always been about systematically finding the core features that matter most to users — no more, no less — and finding them at the cheapest possible cost. Design is almost always a process of trying to identify what is really valuable to users and what is less important. Doing it systematically is smart business and good design. Lean UX in this sense is good business." - Laura Norvig from Bookmarklet

"We are able to incorporate these lessons into the next iteration of our design and create products that do the best possible job of supporting client goals AND meeting user needs (these aren’t always aligned, and doing both is critical for success)." - Laura Norvig