Rex Hammock › Comments

"Hey, Dave. You must mean "outliver" -- That's a person who outlives everyone else who gives up. It's taken me a long to time to discover my inner outliner. You always knew I would. ; ) And I do plan on doing an actual post about Fargo. I just wanted to make sure I could do the "post to Wordpress" new feature with this item." - Rex Hammock

"Perhaps I spent too much time separating myself from the chatter. This blog has never been about "writing" but about "off-loading thoughts and observations." It's always bloated as it's more a "first draft" than anything else. To the main point: One of the fascinating things about the quote is the context of the parable within his blast of John Scully. I think Jobs probably was (as generals often do when they fight the *last* war) obsessed with not making another "Scully mistake" during his return to Apple. I think he wanted to make sure that it would be run by true "craftsmen" like Tim Cook, Jony Ive, Phil Schiller -- not just "idea" people. I think this is the best strategy, long term. But my opinion is about creating great products, not meeting investor expectations." - Rex Hammock

"Thanks for the catch. I've fixed it. I had it correct earlier in the post, but I guess my finger muscles have now been trained to type in the 21st century." - Rex Hammock

"I am a big fan of the logo for Fargo! ; )" - Rex Hammock

"I blogged the following on the day after Doc's post and on its 5th anniversary: http://www.rexblog.com/2004/09... http://www.rexblog.com/2009/09..." - Rex Hammock

"You disagree with what? My quote was, "Content isn't king -- Brilliant content is king." Are you disagreeing that brilliant content trumps not-brilliant content?" - Rex Hammock

"Thanks for all the comments. I believe my full quote was, "Content isn't king -- Brilliant content is king" so I'm still a believer in the role of content -- just not in the SEO carpet-bombing content that many people have started to apply to cranking out a bunch of fluff in the mistaken belief that it will make their company successful. Content must be tied to a specific business objective. I could make an "argument" that great content has all sorts of mysterious, "hard-to-measure" benefits related to branding, etc. But my 25 years in the business of customer media leads me say, if the content you are investing in doesn't lead to something you can connect to the bottom line, your strategy is wrong. Also, clients will only buy the "branding" argument for so long. As for "writing skills can take you only so far," there is plenty of research demonstrating it can take you VERY far -- including simple research using various versions of copy and photography in selling the exact same items..." - Rex Hammock

"Funny you should mention Hypercard as it plays a role in this post. I wrote it in 2009 and it includes an "annotated" version of "the deck" I used in a presentation called Wiki 101 I made at a Bar Camp in Nashville. It's one of the few times I've posted such a KeyNote (although I think I used an early version of Google's presentation app. The way in which I told the story to the group was easily adapted into something akin to a picture book for grownups." - Rex Hammock

"A wise man once told me to ignore the trolls. Hardest thing I've ever done." - Rex Hammock

""Well, flush my cookies" sounds like it should be a southern expression." - Rex Hammock

"Thank you Nancy. I'm glad you and Steve got to meet Feste and to see what a wonderful dog he was." - Rex Hammock

"Thank you mike." - Rex Hammock

"If, by metablogger, you are referring to the original means of aggregating RSS feeds, I'm not sure. If you mean an aggregator-approach, the SBNation folks were the first blogging-platform mega-site in that space that has survived to graduate to the top of the class. (I would also add Nashville-based Rivals.com in the winners category, but others might argue, as Yahoo! now owns them.) While it's not mentioned on Techmeme anywhere I can easily find, @gaberivera and Company have a fully automated baseball version at: http://ballbug.com . "Huff models" include ESPN's Grantland.com, Gawker's Deadspin (mentioned in this post) and, well, isn't Sporting News now owned by AOL and under the management of Huffington her-self. Seems like she could tach them the whole "re-write" approach" - Rex Hammock

"I'm not listening. ;  )" - Rex Hammock

"Thanks for replying. Thanks for correcting your mistake. Thanks for manually deleting my account." - Rex Hammock

"Thanks for mentioning it, Tabitha. That just started my list for next year -- and the 12 people who visit this blog will note your mention. PS. You will be making a cameo appearance in an upcoming year-end RexBlog post." - Rex Hammock

"I was afraid my siblling who is a Duke alum would see this. Busted. ; )" - Rex Hammock

"Interesting you should mention Marco, as I thought of him when reading this news. I don't mind if he gets more publicity. Marco represents what I believe to be the kind of startup model that is to be lauded. The kind that's not defined by how much money its raised, but how awesome (and simple) its (his) products are. I assume he's an excellent developer -- Tumblr and Instapaper look good on his resume, at least. And in my estimation, his understanding of designing readable content for the iPad screen is unsurpassed. He writes with great passion and in a way that most times I can follow what he's saying. But the most amazing thing about him is that he's one of the few people who gives something away free that, despite not knowing why, I gladly fork over a subscription, just because Instapaper *matters* to me. I'm not sure he'll conquer the media field with the same deftness as he has two software platforms, however he's been very clear that if it doesn't work, it won't be the end of..." - Rex Hammock

Isn't it funny how some people first thought Flipboard was a magazine platform. It's a catalog platform. http://t.co/zDN3FiYo - Rex Hammock

Isn't it funny how some people first thought Flipboard was a magazine platform. It's a catalog platform. http://t.co/zDN3FiYo - Rex Hammock

Corrected my "how to handle scandal" post. Showed poor judgement not guessing characters from Gomer Pyle were involved http://t.co/HH7if2Ue - Rex Hammock

Corrected my "how to handle scandal" post. Showed poor judgement not guessing characters from Gomer Pyle were involved http://t.co/HH7if2Ue - Rex Hammock

USA Today asks Why do powerful men cheat? [http://t.co/SmT5x53G] Isn't it because $100 bills display Independence Hall?http://t.co/bzJYySJe - Rex Hammock

USA Today asks Why do powerful men cheat? [http://t.co/SmT5x53G] Isn't it because $100 bills display Independence Hall?http://t.co/bzJYySJe - Rex Hammock

USA Today asks Why do powerful men cheat? [http://t.co/SmT5x53G] Isn't it because $100 bills display Independence Hall?http://t.co/bzJYySJe - Rex Hammock

USA Today asks Why do powerful men cheat? [http://t.co/SmT5x53G] Isn't it because $100 bills display Independence Hall?http://t.co/bzJYySJe - Rex Hammock

A new series on the Hammock Blog: How great companies use customer media, featuring, "Orvis: Marketing as Mentoring." http://t.co/YxuNDflI - Rex Hammock

A new series on the Hammock Blog: How great companies use customer media, featuring, "Orvis: Marketing as Mentoring." http://t.co/YxuNDflI - Rex Hammock

From http://t.co/iftIwGYe - Popcorn Maker 1.0, How it Works. http://t.co/LxfSsDRV - Rex Hammock

From http://t.co/iftIwGYe - Popcorn Maker 1.0, How it Works. http://t.co/LxfSsDRV - Rex Hammock