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Rich LeFurgy
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Wenda Harris Millard at IAB annual mtg: Online advtg needs to be the "and" medium: the art & science of persuasion vs. just math/science
February 22, 2009
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Matt Weeks
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"let's face it-lot of inventory doesn't have a lot of value." The media agencies can't wait to leverage data to push down prices.
#iabnet
February 24, 2009
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Matt Weeks
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@
guykawasaki
Paying for content is over correction; paid content will augment NYT's core advertising business
http://www.paidcontent.org/entry...
March 10, 2009
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4A's agency digital economics handbook-- it's a start
http://tinyurl.com/blqm2w
March 10, 2009
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Still display $$$ out there. Advertisers are cutting bottom tier of sites to the performing ones, redeploying budgets.
March 6, 2009
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My name is Alex Cheng, from hong Kong. I have a business transaction that would benefit us. This project has to do with funds transaction.
March 5, 2009
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still trying to comprehend that the missing football players off of FLA took off their lifejackets and let themselves get carried out to sea
March 5, 2009
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Mahaney, Citi: Portals & Social Media Outpacing Vertical & Ad Networks in consideration and conviction
http://%20https:/...
March 5, 2009
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Good luck with the NY angels tomorrow @
GoodHealthRob
March 3, 2009
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Happy Birthday @
tonysphere
March 3, 2009
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@
mediadarwin
Transformation from OR to AND was big theme of IAB's Chairperson Millard's speech: Brand AND DR, etc.
March 3, 2009
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@
mediadarwin
be the change at Omnicom's digital transformation day
March 3, 2009
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or is skittles the new BK subservient chicken???
March 3, 2009
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Skittles twitter is grabbing the comet buy the tail. But the BMW Films of social media?
March 3, 2009
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@
andrewwarner
wants to take over Skittles page. He's lending $1 on Kiva for each retweet of this message--till midnight. Pls retweet
March 2, 2009
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nice @
KaraWeberRT
@
andrewwarner
wants to take over Skittles page. He's lending $1 on Kiva for each retweet of this message--till midnight.
March 2, 2009
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checking out kindle2. amazing to have all of that content in 1 place. love how it focuses you on the writing. how long before ad supported?
March 2, 2009
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sign o' times: how ceo's can protect selves from "updated" compensation of venture back companies. video seminar
http://reedlogic.com/details...
March 2, 2009
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friend Scott Schiller leaves Glam to go to comcast as SVP of Ad Sales
March 2, 2009
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Bradford and Walrath hit it out of the park. Yahoo's back.
#iabnet
February 24, 2009
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@
eheneghan
@
eheneghan
Follow the money to figure out what business you're in. Don't think you can be both.
February 24, 2009
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Rosenblatt ducks question whether co is a technology or a media company by saying "both"
#iabnet
February 24, 2009
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@
TJCNYC
I Loved Mama Cuccina! You're right that advtrs as publishers is harder today! But brands will always want to go around the middleman
February 23, 2009
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Terry's low network cpm premise perpetuates the tech case of efficient markets-it's just too much inventory + tech sellers= low cpm$
#IABnet
February 23, 2009
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Bagot McCannSF: creative director today needs to be a scientist, storyteller & software engineer-he's talking new creative paradigm
#iabnet
February 23, 2009
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Draft calls their DR heritage behaviorally based marketing -talk about repositioning DR!
#iabnet
February 23, 2009
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IPG unbundled agency party on IAB stage, though draft/fcb combo is a unique "AND" between DR and Brand versus an "or"
#iabnet
February 23, 2009
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#iabnet
Update of mid-90's big brand strategy where Toyota & Ragu tried to be publishers --advertiser as publisher is hard to be successful
February 23, 2009
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HP's Medenhall affiliate network model for marketers: Need an Adify for brands?
#iabnet
February 23, 2009
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Big question is how publishers make money with Advertiser as Publisher--Nike doesn't use a lot of media but creates their own apps/content
February 23, 2009
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