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Wenda Harris Millard at IAB annual mtg: Online advtg needs to be the "and" medium: the art & science of persuasion vs. just math/science
"let's face it-lot of inventory doesn't have a lot of value." The media agencies can't wait to leverage data to push down prices. #iabnet
@guykawasaki Paying for content is over correction; paid content will augment NYT's core advertising business http://www.paidcontent.org/entry...
4A's agency digital economics handbook-- it's a start http://tinyurl.com/blqm2w
Still display $$$ out there. Advertisers are cutting bottom tier of sites to the performing ones, redeploying budgets.
My name is Alex Cheng, from hong Kong. I have a business transaction that would benefit us. This project has to do with funds transaction.
still trying to comprehend that the missing football players off of FLA took off their lifejackets and let themselves get carried out to sea
Mahaney, Citi: Portals & Social Media Outpacing Vertical & Ad Networks in consideration and conviction http://%20https:/...
Good luck with the NY angels tomorrow @GoodHealthRob
Happy Birthday @tonysphere
@mediadarwin Transformation from OR to AND was big theme of IAB's Chairperson Millard's speech: Brand AND DR, etc.
@mediadarwin be the change at Omnicom's digital transformation day
or is skittles the new BK subservient chicken???
Skittles twitter is grabbing the comet buy the tail. But the BMW Films of social media?
@andrewwarner wants to take over Skittles page. He's lending $1 on Kiva for each retweet of this message--till midnight. Pls retweet
nice @KaraWeberRT @andrewwarner wants to take over Skittles page. He's lending $1 on Kiva for each retweet of this message--till midnight.
checking out kindle2. amazing to have all of that content in 1 place. love how it focuses you on the writing. how long before ad supported?
sign o' times: how ceo's can protect selves from "updated" compensation of venture back companies. video seminar http://reedlogic.com/details...
friend Scott Schiller leaves Glam to go to comcast as SVP of Ad Sales
Bradford and Walrath hit it out of the park. Yahoo's back. #iabnet
@eheneghan @eheneghan Follow the money to figure out what business you're in. Don't think you can be both.
Rosenblatt ducks question whether co is a technology or a media company by saying "both" #iabnet
@TJCNYC I Loved Mama Cuccina! You're right that advtrs as publishers is harder today! But brands will always want to go around the middleman
Terry's low network cpm premise perpetuates the tech case of efficient markets-it's just too much inventory + tech sellers= low cpm$ #IABnet
Bagot McCannSF: creative director today needs to be a scientist, storyteller & software engineer-he's talking new creative paradigm #iabnet
Draft calls their DR heritage behaviorally based marketing -talk about repositioning DR! #iabnet
IPG unbundled agency party on IAB stage, though draft/fcb combo is a unique "AND" between DR and Brand versus an "or" #iabnet
#iabnet Update of mid-90's big brand strategy where Toyota & Ragu tried to be publishers --advertiser as publisher is hard to be successful
HP's Medenhall affiliate network model for marketers: Need an Adify for brands? #iabnet
Big question is how publishers make money with Advertiser as Publisher--Nike doesn't use a lot of media but creates their own apps/content
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