@Andy I'll definitely take a closer look. ;) I'm very interested in keeping an eye on this initial suite of apps - and the adoption you're seeing - as LinkedIn continues to build out the offering. - Rick Turoczy from FriendFeed MT Plugin

In line with some of the other comments, at a recent First Tuesday event on Online Recruitment in London, LinkedIN seemed at pains to not be considered a job board business. Kevin Eyres, the European Managing Director, answered a similar question with a clear affirmation of their broader mission about helping people do business. At the end of the day, the company I work for - Madgex - is growing globally in the provision of white label and bespoke job site solutions because clients can earn a lot of money if they can help match the best, right person with the best, right job for them. Surely LinkedIN are just following the money on this, as well as all the other ways they are monetizing their site over time as they fulfil their mission of helping people open doors to opportunities using the professional network they already have? - Si Conroy from FriendFeed MT Plugin