Nice post. However, I think that going after Hulu is a reasonable move. Hulu is more vulnerable than you assume: 1. Traffic has been relatively flat since February if Compete.com is to be believed. It does not hold a dominant position; 2. Hulu receives a lot of praise for its UI (rightfully so). However, it can be easily copied (Comcast can pull that off...) 3. Hulu is missing a lot of content that Comcast has the rights to (e.g., HBO). 4. Should Comcast purchase NBC, it can cripple Hulu (e.g., removing NBC content after expiration of the initial term). Hulu is built on fragile content deals and some funny Alex Baldwin commercials. So, why not go after Hulu? Comcast has a reasonable shot at making Fancast.com the iTunes of online TV. Why not control more of the advertising pie? It's reasonable for Comcast to believe that it can pull it off. - tomturnbull from FriendFeed MT Plugin