Love this introduction Bernard. I agree that there is a whole lot of opportunity and restructuring that's going to occur. It happens more slowly at the enterprise level. Embedded systems and processes are not as easy to switch as a consumer going from Twitter to Identi.ca. Having worked in big companies, I understand the opportunities that are missed. They either haven't had good ways of tapping into and socializing a wider view of what their employees know, or they haven't wanted to. Looking forward to these posts, I'm subscribing. - Hutch Carpenter via FriendFeed MT Plugin

I'm a Gen Xer within a large organization (the government). I loved this quote, "GenY are not enticed by rigid command and control structures controlled by a generation that does not want to hand over power." I'd say that's true for Gen Xers and a lot of Baby Boomers as well. Any creative person has problems with a command and control structure. These centralized structures are slowly being undermined, even in government, by the rise of social media. Employees are not stupid and will use tools like YouTube, Facebook, Flickr, etc... to accomplish their jobs. These web 2.0 tools are easier and more effective than what's available in-house. Right now, there's a debate over these tools. Many government agencies ban use of YouTube while others have their own YouTube channels. Some have adopted blogging while others fear it. The most enlightened approach is for agencies to offer guidance and best practices to their communicators, rather than outright bans or attempts to control use of these tools. Enter - joe flood via FriendFeed MT Plugin

Terrific overview of the changes facing the business focused organizations. There are hints of social activism that I look forward to hearing more about. The only thing that I don't abide by is the statement "Adoption of social media will be the central theme in that story." I share the belief that the concept of social media is a false one. Were LP records a social media of the time? Radio? Walkmans? I look at all as plain old technology. It is nothing new that harnessing technology to your organizations advantage will be the central theme.... Sure the tech changes but mastery and exploitation of the tech du jour is what will give you a an advantage over competitors. - sean808080 via FriendFeed MT Plugin