Marshall, How long do you think it's going to take before retailers and business in the US get on board with POI and AR. I remember talking about wireless mobile commerce 6 years ago when many European and Asian countries were using mobile commerce technology in a more static sms basis. AR really enhances the user experience and the marketing capabilities for companies but, actually being able to use this as a consumer I would hope is not far off but it sure feels like it is. Thoughts??? - Jason Cronkhite from FriendFeed MT Plugin