The survey does not appear to ask about *corporate websites.* It may be that people distrust corporate websites even more than corporate blogs, in which case a blog is a good option for companies to build credibility. But every source, be it a blog or a website, has different levels of credibility. Much depends on the culture or personality of the organization or individual. Mostly, though, credibility on the web increases when you are perceived to be acting against your own self interest. Admitting mistakes, asking for help, linking away to competitors, providing full-text feeds, letting people criticize you in comments, they all add to the credibility of a website. I also think a lot of negative reaction stems from the word "blog." It's an ugly word that in my experience mainstream consumers generally have negative reactions to. If it was described as a "company website that lets you comment," I bet the result would have been much better. - Dominic Jones from FriendFeed MT Plugin