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Richard
Twitter Effect's Power Overstated when it Comes to Making and Breaking Movies http://www.readwriteweb.com/archive...
August 28, 2009
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The entire movie-going audience way not be on Twitter, but that doesn't mean they won't be influenced by what is said there. Popular conversations and trends inevitably cross over into the real world and this shared sentiment is a powerful motivator when people head to the movies.
- Greg Santos
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