Still trying to push ads to the viewer ? Somebody is confusing a communication tool for a broadcast mass media... I find the concept of voluntarily unblocking ads hysterically funny. Ad blocking tools came as soon as ads appeared - I remember all the pre-adblock hacks that we used to keep our screens clean. Thinking that anyone who has acquired the knowledge of ad blocking will voluntarily go back to a cluttered screen is pure wishful thinking. Meanwhile I'm making sure that everyone around me uses Adblock... - Jean-Marc Liotier from FriendFeed MT Plugin

This may be an attempt to de-escalate the arms race, but I doubt that the users will play along. - Jean-Marc Liotier from FriendFeed MT Plugin

Hopefully adblock plus gets forked if this solution is too intrusive. I very much like the ability to apply rules to all sites I visit - Ryan Singer

What's needed here is a more nuanced approach, similar to collaborative spam filtering. What if Adblock periodically asked it's users to rate the annoyance factor of the ads on a page? This could be aggregated into an 'annoyance score' used to selectively turn ads back on for the least annoying sites, with the user in control of how high to set their individual threshold (including the default setting of 'Never show me any ads EVER'). The key here is that it does not require the advertisers or publishers to participate at all. - Michael R. Bernstein from FriendFeed MT Plugin

Credit where credit is due (or blame, if you prefer). AdBlock Plus got this idea from theGoogleCache Blog. See this post: http://www.thegooglecache.com/uncateg... - Mark Traphagen from FriendFeed MT Plugin