Corporate blogs put a personal face on a company and are a way to interact with customers and users - social media sites can accomplish the same thing. Although initially apprehensive about negative feedback in a public forum, most companies realize they have to be open to it.
- Alexandra Wharton
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I'm kind of confused. Does this mean that Americans want companies 'push' products via the social networks? Maybe it should read as 'companies should be able to listen and respond appropriately to consumer feedback on all channels including social networks'. Again, it all goes back to definitions.... Best. alain
- Alain Benedict Yap
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