Hi, thank you everyone for commenting. Competing with Google in Search does not mean providing the same service. It is easy to forget that Yahoo still commands a significant share of the search market and there is room for improvement. In fact, Yahoo! <i>has</i> recognized room for innovation. Their recent efforts to open up Yahoo! search to developers could be a game changer depending on the reach. I can't help but compare Yahoo! to Apple in 1997. Yahoo! is facing the same challenges that Apple once did: (1) Poor product leadership (Terry Semel, Jerry Yang, Sue Decker and the board of directors) (2) Products that do not compliment each other Yahoo lacks focus. They lack cross-product branding. They are neither earning revenue advertising dollars off these products nor bringing back the traffic to their homepage. Focus and leadership is key to Yahoo's success. - Jawad Shuaib - Jawad Shuaib from FriendFeed MT Plugin

I completely disagree with the author of this post as well. What Yahoo needs is strong and fearless leadership. Letting top quality talent like George Oates from Flickr only points to their lack of executive understanding of the resources that they actually have. Many of the services mentioned that Yahoo should get rid of are about the only forward-looking things that make Yahoo interesting. Now, that doesn't mean that Yahoo shouldn't consolidate outmoded or relics efforts, just as they did when they moved Yahoo Photos into Flickr (about the smartest move Yahoo made in recent memory). But this notion that Yahoo should compete with Google on search is ludicrous. I'm interested to see how their vitality and social efforts play out over the next year. If you want to know who Yahoo should compete with, it's Facebook, not Google. - Chris Messina from FriendFeed MT Plugin

It seems more like they need a mission. Some simple and believable reason why this particular corporate entity should continue to exist rather than being broken up for spare parts. Mission then strategy then tactical choices that inform day to day work. - Adewale Oshineye