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“In the 21st century, the database is the marketplace.” Stan Rapp of MRM Partners Worldwide
Brandhacker Digital Infographic Analysis: "Social Media Analytics"
Brandhacker Daily Digital Infographic Analysis: "The Anatomy of Content Marketing" by Content+
The Reinvented Consumer Lifecycle Model: Keeping Customers in your Brand Orbit
RSVP to hear Marshall Sponder plug his Social Media Analytics insights at our next brandhackers:
media consumption via devices now greater than TV worldwide:
Google's SEO starter guide is informative (and comical). Key for keeping attention.
I'll be blogging the "BlogWell" sessions today at Columbia. Follow us at blogwell
Interacting With Social Media Critics Improves Negative Sentiment:
charlie sheen tickets on sale (Radio City):
RSVP for the 3/28 Brandhackers Meetup: "Digital Consumers & How to Reach Them" panel: R/GA, Nielsen, Clickable
Part of the FDA's delay on social media guidelines was "concern social media platforms like Twitter & FB would not B around in the future"
AdAge says "likers" of FB brand fan pages R prone to 2 in the 'nerd set' - easily engaged / instantly distracted. Brand counter-strategy?
In Q1 2010, 22% of apps downloaded in iTunes were used only once. By Q4 2010, it was 26%. -AdAge. Is it b/c these were the free ones?
"(For a small biz) AdWords is like sitting in the cockpit of a 747 when U only know how 2 ride a bike" - Catherine Hillen-Rulloda (in AdAge)
Facebook just became the most popular marketing channel for local businesses, with 70% using it vs. 66% using Google Search -Merchant Circle
Facebook now at 23% of US display ads market share, says ComScore
What do you know about Oreo's social media strategy?
A recent eye-tracking study by found that consumers are more attracted to video thumbnails on the SERP than text
"This shouldn’t take you very long, I could probably do it in MSWord in an hour."-
"We are creating a whole video campaign that is going to go viral." -
join us for a 'Deal of the Day" app assessment on Mon 2/28: - use this site to build your own iPhone app in minutes (no coding required)
the TV /Facebook channel synergies just keep popping up in print & biz books: See and
Blogging less popular w/young says Pew Research Center study, with the # bloggers ages 12-17 down 50% btwn 06 & 09.
the best service for social media analytics is why because of their mashup API
the SEO Industry isn't helping to educate businesses about its power:
landing pages hold a centerpiece in customer conversion; read the 12 step on them:
In the U.S., according to eMarketer, an estimated $1B will be spent in mobile advertising. This will more than double to $2.4B by 2014.
YouTube has 490 million unique users worldwide per month w/92 billion page views. We spend 2.9 billion hours on it/month = 325,000 years.
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