But despite all these new offerings, that content still only reaches a few million customers, a number largely unchanged from this time last year. Such low adoption rates in the face of so much effort leads me to think that while the market of delivering content to the TV will grow, it is unlikely to do so at the rate that many in this industry would like to believe. In fact I don’t think we’ll see these devices having a combined impact in any measurable way for at least another 3-4 years.
- Todd Mundt
The adoption curve on online digital media is happening much slower then we all would like, but it is building and will just take time. The time it takes will be generational and based on how it is improved to fit with the slower evolution of the audience understanding of why it is of value and how it works.
- Rob Greenlee