oh come on, Yann, this isn't a seth revelation. Its kind of like, "no duh" don't you think?
- Robin Seidner
from twhirl
It's not a revelation true but most business still expect the new thing "social media" to be an event... it's also a process for us to educate them that consumers have the tools to fight back and say something. If consumers can chose to talk back and carry influence, business have to change. Culture win the prize.
- Yann Ropars
"Thanks for your thoughts. I agree that there are applications that for some small businesses make more sense than other marketing. But for most, the tried-and-true of online marketing still hasn't trickled down to the small business. Hopefully, we are helping to change that."
- Robin Seidner
Looking Behind the Curtains on the Social Media Stage: Humans Don’t Scale « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - http://www.web-strategist.com/blog...
"Interesting take on it. I agree that quality is less important, its more that authority rankings that are purely based on trackbacks and comments aren't cutting it anymore - people respond to blog posts in so many more ways now that people are pushed to posts through social media profiles."
- Robin Seidner
I never thought about this before - people tend to use news for linking and SEO, but McGovern thinks it annoys people,
- Robin Seidner
from Bookmarklet
"Hey Amber, To me the most interesting piece of the competitive piece is how few words actually come up on your home page, which speaks well to the density issue."
- Robin Seidner
"Thanks Kat, I've been thinking alot about mobile lately. You are so right about the content strategy piece of it. I laughed when you talked about the similarities to when the web was young, its so right on. :)"
- Robin Seidner
"I like the idea, and they seemed to do a good job on the execution, but here's what gets me about these things. Technically, this isn't a campaign - this is something that should reasonably have no end. So, what is the long-term strategy for keeping the momentum going? That doesn't seem to have been addressed - the last post on FB appears to be from the RNC convention, the last tweet from December - do you see what I am getting at? Its really hard to keep momentum going without a regroup at regular intervals that take into account where things have headed. So instead of their just being a beginning and middle, there's either an end or some strategy for a continuing middle."
- Robin Seidner
because so many people have invested $ in building ad networks & behavioral targeting. I believe they will die a slow death...
- Robin Seidner
from twhirl
Hmm, sounds like a way to track viral aspects of the social web for some kind of metrics, but not sure if I agree that it is truly a way to track social influence. Your thoughts?
- Robin Seidner
from Bookmarklet