Rob McMurtrie › Comments

Effective interviewing is like a dance with give and take. - Rob McMurtrie

Cool pic, especially when you start reading the stats that explain how it was done. - Rob McMurtrie

"Hi Caitlyn, Thanks so much for reading/reviewing the book! Really appreciate the kind words and psyched you did the review. Best, JCH" - Rob McMurtrie

"Hi Caitlyn, Thanks so much for reading/reviewing the book! Really appreciate the kind words and psyched you did the review. Best, JCH" - Rob McMurtrie

The stock market doesn\'t just ride on earnings growth — investor psychology plays an important role as well. In a new book, author Michael Mauboussin explores the mysteries behind investor decisions - Rob McMurtrie

I have been talking with clients and publishing on a very prevalent worst practice I call "Provide and Pray." This involves simply providing access to a social software tool and praying something valuable comes from it. They pray that a community act - Rob McMurtrie

"Clear clutter from your countertops and try to make a place for everything." I've been known to spend a significant chunk of a lazy day clicking through House Beautiful's kitchen archives and squirreling images away into files for inspiration and... - Rob McMurtrie

Tealium Social Media features let you compare the performance of your social media marketing and online PR side-by-side with other marketing vehicles. - Rob McMurtrie

"I know Blogger Ryan in Airport Planning and I’m accessing the site from Irvine, CA." - Rob McMurtrie

See more in my Dopplr profile. - Rob McMurtrie

I'll be there from July 5th until July 11th. See more in my Dopplr profile. - Rob McMurtrie

"I have always wanted a sister!" - Rob McMurtrie

"Welcome! Look forward to working with you." - Rob McMurtrie

"As I told Eileen live at DEMO last week, we are so excited Blurb will be back at SX! If someone could please contact me, I can help you out with lots of cool other stuff happening, including imp opps for Eileen or others in front of the loads of media and influencers coming." - Rob McMurtrie

ever tried bubble up? - Sean Oliver

I'm aware of bubble up but haven't tried it. I'll have to search the Web to see where I can get it nearby. - Rob McMurtrie

This article is advertising focused but an interesting take on how measurement became the de facto selling point of digital marketing. - Rob McMurtrie

"The valid points posted here represent some of the primary motivations behind releasing the Service Gap data. These Styles data are not intended to uncover the whys behind the Gap, but rather to ignite a conversation that can help us to meet the challenge of reducing the Gap head-on. What makes this challenge particularly interesting is the backdrop of our current President’s commitment to service and the record-breaking participation in the MLK Day of Service in January. The Gap exists, yet the numbers of volunteers on MLK Day illustrate an undercurrent of energy and enthusiasm that if tapped into, could help us bridge it. I agree that there are numerous examples where individuals’ interests don’t match available volunteer opportunities. But, the Styles data also reveal that there are some opportunities where more than one-in-ten adults indicate that they have donated their time in the past 12 months. These are not huge figures, but at the same time, they are not inconsequential. As..." - Rob McMurtrie

"Hey Amber- I think a key question is \"how do you scale the program?\" especially given the current economic climate that isn\’t going to allow for ever expanding budgets for monitoring tools, community managers, etc." - Rob McMurtrie

See more in my Dopplr profile. - Rob McMurtrie

I'll be there just for the day. See more in my Dopplr profile. - Rob McMurtrie

"Nice post. Coming from the PR side, I think we need to adjust our perspective on measuring social media. I think there is a lot of focus on finding influencers and gauging their power to distribute messages. For me, social media really represents feedback on our outreach efforts, what IPR would call Outtakes. Thus, what PR should really be looking for is slightly different than traditional media measurement. Instead of counting and weighing the value/influence of a post/tweet/etc., PR should be focused more on changes in tonality of the conversation, frequency of the conversation, quality of message playback (did the audience hear what we were trying to say?), etc. What we're really seeing is raw, unfiltered feedback from our target audience, not an intermediary. Such an approach would account for the effectiveness of both programs to directly reach out in social media but also the influence exerted through more traditional PR programs (media relations, analyst relations, events,..." - Rob McMurtrie

Hmm, is that in any way due to intrinsic limits set by services like Twitter, coupled with it's popularity? Will watch - Mo Kargas

Shivanand: nope. Conversations aren't controlled by one person and I've been watching this for a while. The amount of time we, as a community, give to any one issue is getting shorter and shorter. - Robert Scoble

Well 1 out of 4 ain't bad. - Brett

Love this one! On a similar note, one anti-war sticker always drives me nuts is "We are making enemies faster than we can kill them." Umm...don't we have a nuclear arsenal that can destroy the entire planet? Point is: can/can't is different than will/won't. Guess that minor detail got missed by the editor. :) - Rob McMurtrie

This is a great post. Press releases used to be enough when we lived in an "old school," mass media world where PR only played a function up until the launch. There are so many more opportunities now AFTER the launch to engage niche audiences that are interested in your product/service, that the press release is becoming more of a starting point than and end point. The purpose of a release is subtlely changing from a tool for the dissemination of information to an excuse to gather information that powers the ongoing conversation and development of other tools (case studies, blog posts, etc.) The reason that most companies and PR people don't engage in this way is FEAR. Because they don't realize that consumers, customers, press, bloggers, etc. crave a dialogue that allows THEM to make intelligent choices, they resort to press releases and other one-way conversations that the company can control. To think that your audience isn't out there looking for a complete picture on your product or service is fo - Rob McMurtrie from FriendFeed MT Plugin

Nice article :) - Apostolos Papadopoulos

Shh. Don't tell the FriendFeed team there are other options besides 'Do Something Else Remarkable and Announce It' or they'll figure out that they can slow down. - Bruce Lewis from fftogo

This is a great post. Press releases used to be enough when we lived in an "old school," mass media world where PR only played a function up until the launch. There are so many more opportunities now AFTER the launch to engage niche audiences that are interested in your product/service, that the press release is becoming more of a starting point than and end point. The purpose of a... more... - Rob McMurtrie from FriendFeed MT Plugin

now I know why it took so long for you to respond to my e-mail. :) - Rob McMurtrie

"Agreed. I think together we have just solved all of the media [and therefore the world's problems]. Is it true that they have revived Beverly Hills 90210 in the states?" - Rob McMurtrie

"Once again, I and all of Porter Novelli Austin, fall more in love with you, Brian Solis! WELL SAID!" - Rob McMurtrie

"Wow, that’s a whole lot of reading, and I guess catch up time I deserve from spending the day working with clients and trying to counter the reality that I’m old, washed up and broken, versus keeping up with the blogs. Seriously, tho, interesting stuff above, lots of great perspectives. My snarky remark is just this: CNET, Wired, DEMO, move on over and welcome us PR folks!!!! B/c, I guess, Michael thinks we are worthless too! Frankly, it’s kind of a nice group we are growing. Michael, no hurt feelings, we will still welcome you to Austin late Sept!" - Rob McMurtrie

"As I’m less than 3 weeks away from popping out another kid, and was home single parenting for the night with my 3 year old, I missed the party of the year. Seriously. Mashable, thank you ALL for coming to Austin and giving us such a great reason to get all together. We’ve always adored you guys, particularly Kristen Nicole - props!, and getting to be such a big part of the evening (us PN Texans love nothing more than the front door real-estate to see all the comings and goings) was honestly a lot of fun and appreciated. Thanks for being a catalyst to bring us in the Austin Web 2.0, Interactive, Internet Tech, call it whatever you want, scene together. Want you to know some follow up meets have already happened to make sure we make momentum like this happen more often, and keep it going and growing. Yes, during March and SXSXi, but all year long! We got it going on here and we are going to start being louder about it. It is NOT Valley Envy at all. We are totally apples to the Cali..." - Rob McMurtrie

While this is long overdue, it still hurts me as a Tiger fan. - Rob McMurtrie