Google Social Search for those who don't go on the Internet very often is part of Google's strategy to position itself as more of a social entity. Many of my friends don't know what it is, and some of my colleagues pull funny faces when I talk about it, so in an effort to remove the label of Internet freak from myself, I thought it might be useful to talk about how and why it might become important to businesses looking to connect in social media and why now more than ever, it's vital to get on board and build their social profiles - rob