China is sixth in terms of international tourism expenditure, behind Germany, the United States of America, the United Kingdom, France and Japan
- Rocky Fu
Across Asia-Pacific, which included China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand, respondents showed an 83.8% increase in interest in using a brand after coming across it in digital media. Consumers in developing countries, Thailand, Malaysia and China, were more likely than the region as a whole to show an increase in brand interest, at 93.7%, 85.6% and 85.5%, respectively.
- Rocky Fu
eMarketer estimates just under 30% of Asia-Pacific mobile users, or 623.3 million, will log on to the web via mobile at least monthly in 2011. Mobile internet penetration is expected to rise to 42.1% of mobile users in the region by 2015. And for many of these users, mobile is the first screen for internet access.
- Rocky Fu
Participants had to register their AAdvantage number on a microsite, tweet the #Deal30 hashtag and follow the @AAdvantage account to enter for a chance to win 30,000 AAdvantage miles.
- Rocky Fu
Branded Pharmaceutical Websites Continue to Be Most Impactful in Driving Conversions Among Prospects and Patients - comScore, Inc - http://www.comscore.com/Press_E...
For each breakfast photo a user uploads to the Web site shareyourbreakfast.com, the Kellogg Company will donate a breakfast to a child who might otherwise go without.
- Rocky Fu
eleased case study with Nutrigloss conducted in France. The study shows the incremental impact of a YouTube campaign on the offline sales of Nutrigloss shampoo.
- Rocky Fu