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How Fandango Won the Online Movie Ticketing War -
Fandango is emerging as the winner in its decade long battle against chief rival MovieTickets.com, dramatically altering a rapidly growing sector of the movie business. For years, the online movie ticketing space has been divided between the two major players, but several steps by Fandango in recent months has shifted the momentum, analysts and studio executives privately say. "There may not be room for two companies anymore," a studio exhibition executive told TheWrap. "Isn't it easier to have one and not confuse audiences? They want one-stop shopping." So how did the tide turn in Fandango's favor? One acronym: AMC. In February, Fandango managed to convince the country's second largest theater chain to jump ship from MovieTickets.com, adding 3,000 more screens to its rolls. Making the defection particularly painful is the fact that AMC was one of the companies that founded MovieTickets.com in 2000 and remains a part owner. Then, in short order, Fandango announced it has partnered ... -
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