"TubeMogul: Average Video Ad CPM Is $12.39
Video upload and analytics company TubeMogul has found that just over half of its users are monetizing videos, and the average CPM for those monetized videos is $12.39. - Carlos Granier-Phelps via Bookmarklet
"A whole mythology is emerging around the idea of “users” — consumers, fans, regular average folk — creating content that media companies and brands can leverage. It’s a compelling idea — but it’s a myth." - Carlos Granier-Phelps
