Essentially, my idea is that all of the “social stuff” that people are hyping up is just the means that lead to a common end, which is THE MOST IMPORTANT THING that any person could have, particularly from a business perspective: AWARENESS. The more aware you are of the people, processes, information, and relationships that tie everything together, the fewer surprises you will have, and no one in business likes surprises. But raw awareness isn’t enough because there’s too much noise. In order to elevate awareness to a mental state of being well informed, the awareness must be CONTEXTUAL. This context can be provided by sorting or filtering the infostream by 1) time, 2) your social graph, 3) presence/degree of social feedback, 4) your specific interests/keywords, etc. Of course, given all of the software tools and services that most people already use, the solution that provides contextual awareness must also be SEAMLESSLY INTEGRATED at least unto itself if not with existing tools