We serve leading brands, agencies, media, and nonprofit organizations that seek to capitalize on the most powerful force in the marketplace today - the power of word of mouth (WOM). We offer research-based strategy development and innovative approaches for testing, evaluating, tracking, and improving your word of mouth. Our authoritative research brings fact-based clarity to your decision making. In the process, we often find ourselves debunking WOM myths, leading our clients to adapt new or modified approaches to their marketing. Our research has been called “eye opening” by current and prospective clients. - Ross Dawson