We serve leading brands, agencies, media, and nonprofit organizations that seek to capitalize on the most powerful force in the marketplace today - the power of word of mouth (WOM). We offer research-based strategy development and innovative approaches for testing, evaluating, tracking, and improving your word of mouth. Our authoritative research brings fact-based clarity to your decision making. In the process, we often find ourselves debunking WOM myths, leading our clients to adapt new or modified approaches to their marketing. Our research has been called “eye opening” by current and prospective clients.
- Ross Dawson
# Women older than 55 make up the fastest-growing age group on Facebook # Expert says the site has hit a "tipping point," causing older people to join # Some older family members use the site to get in touch with younger generations # One mother says Facebook has become her family's "living room"
- Ross Dawson
Your scenario critical uncertainties (open - proprietary; fragmented - concentrated) are similar to Vision 20/20: future communications industry scenarios (2004/05) that I project managed (centralised - decentralised; joined-up - fragmented). I'm pleased! We must swap notes about the elements.
- Paul Roberts
Look forward to hearing more about your 2020 project. I do think the open dimension is rapidly becoming one of the most fundamental (and definitely uncertain...)
- Ross Dawson