Rotkäpchen › Likes

Haha.. I just had a similar "how the hell was she not subbed to me already?!" moment. - Aviv

Aviv, this post was about you. :) - Rochelle

So a single tweet is a construction project complete with subcontractors. Wow. - Micah Wittman

She can write her own tweets but can't do her own links? Really? Lame! - Robert Scoble

If she has people to fix up her tweets, she should have people to capitalize them and punctuate them correctly. Ugh. - Eric Florenzano

And even with help she can't find the shift key. - Alix Whitmire

LOL. Martha wouldn't be Martha if she couldn't delegate certain tasks she feels aren't worth her time. - Trish R

Time? What does Martha Stewart really do? - Rahsheen ™, Coach Rah

If she struggles with spaces, no wonder links aren't easy! - Sean Carmody

Give her a break, you should see what she's doing with paper stars and moons and graffiti. - ha3rvey (sayin' nothin')

Tweeting for Martha is like a big project with some planning and a staff of 4 :) - atanas

... it's a good thing - Johnny Worthington

So what is she a Zombie twitter? Not fully a ghost but still kinda dead and false? - Luke Kilpatrick

So much for Martha being a hands on type of person... - Allen Harkleroad

Well, at least *she's* on Twitter. - Larry Hudson

Wow. And to think that I didn't need any help unfollowing her. I must have too much spare time. - Michael Kacer

Martha did it to me again! I feel so inadequate... - T. David Drake

Karim - found him: http://twitter.com/thetechguy and not only are his tweets link-less, there are no tweets of his own. That would detract from the ultimate brand - of course, makes sense now. - Micah Wittman

Oooh! Here I joke about @thetechguy and then realize it's Leo's (twit.tv) bot for his radio show. Well I'll be! - Micah Wittman

sorry... joke deleted by the tech guy... lol - Karim

It takes 2 people to tweet? "And that's a good thing". - Keith Barrett

That's the dumbest tweet I've read in a while. That's saying a lot. - Michael Hocter

wtf, fills in the links. - Will Higgins™

lol@Karim - Micah Wittman

She needs to hire an Internet Geek to post and link find, a College English professor to spell check her mistakes, and a Researcher to find "interesting" things for her to write about. - rob friedman

Poor Tech guy ... maybe he gets fed well ? - johnpiercy

Sigh. martha, martha, martha. thats like making a cake but not putting in eggs yourself because "I don't have time" wtf?? - anna sauce

This just adds credence to my opinion that Martha makes *everything* more complicated than it has to be - Mary DeSive

Her tiled background is driving be crazy. - Brandon

I actually think this is kinda awesome. I want a Chief Linking Officer, and if the economy recovers, I'll hire someone to click the buttons. Maybe the ones that fan me with palm fronds? - Eric Rice

bollocks... how can they fill links in.. after she writes her supposed tweets? - Rob Sellen :o)

Please tell me I didn't see this - Charlie Anzman

Failed "self" tweet. :p - Helen Sventitsky

DEAR GOD what a FAIL! Yup, their assistants do them all I'm sure. - sofarsoShawn

How much does her 'link-er' get paid for sticking in the links? - Will Higgins™

Well they ARE jobs, and that's something.. in this freconomy. - Richard pancakhaus Walker

Ok, so the integrity question boils down to, do you have a professional Linker (like http://www.spoke.com/info... or http://www.indeed.com/job... ) Or, do you outsource to an overseas Linker factory http://www.tradeim.com/company... - I think some transparency is called for here. - Micah Wittman

Knowing Martha she probably has an "undocumented insider slave linker" off the books & totally jail time worthy - sofarsoShawn

Excellent point, Micah. Amazon Turk for all we know. - Richard pancakhaus Walker

Martha must have a Drafts button on Twitter that's just for celebs ("Save for Intern"). ;-) Actually, there are a couple of explanations. She could be using CoTweet, for instance. She could be writing tweets as emails and sending them to someone. Maybe Martha does them in .doc form -- would explain the janky word spacing. Or it could just be BS. Looking at her stream, it's obvious there are at least two authors. - Chris Baskind

Don't forget folks this chick vacuums her LAWN ok... tweets are hard! LOL - Susan Beebe

PR is "Professional Relationships." Social Media is just "relationships." I know when a PR person writes something (or calls or emails) that he/she wants me to pass along that message. When someone writes something here they don't care. That's a huge difference. - Robert Scoble

PR is about sending a message. SM is about sending a message, getting a response and creating a conversation - Dave Peck

I agree with all all the comments here, and will also say that when I've contacted people for a PR purpose, I've still thought about it as a conversation with a human being, not so much as a "pitch." That's why the concept of "social media" and social networking came easily to me. I had always worked that way. - Cathryn Hrudicka

I agree with both Britney and Cathryn. I think there has a been a long-standing division between the "practitioners" and "professionals" in the PR industry. Now that the primary media distribution medium has merged with the primary communication channel (it's all happening online), the differenence between the two groups has simply become more pronounced. PR and social media are both... more... - Steve Lynch

aren't we just splitting hairs at this point? For PR, social media should be viewed as a channel, much like dailies, broadcast and radio are. Then within the channel each community approached with unique tactics. You wouldn't approach FORTUNE the same as CNBC or Forbes the same as C|Net. One emerging trend coming from GenY and its impact in the workforce is the lines between professional and private lives are blurring. This is just happening in PR. This isn't Bernays PR world. - matt ceniceros

Social Media by definition is about using technology to communicate and interact in new ways and share elements like text, photos, videos. It's not a new form of comm, rather new forms of delivery, and new tools to do so. PR and media are well suited for social media from a "professional" standpoint because the rely on delivering the elements of a story. I agree with Matt, it's more of a channel at this point. Bloggers are not necessarily journalists, but they are influential in their space (ie.Scoble) - Jason Kintzler

Social media = our shared community view of the world. Traditional media = someone is selling something. - Dion Hinchcliffe from twhirl

PR is a purposeful effort to gain attention to a specific company, product, or service. Social Media is a nebulous term generically applied to blogging, social networking, online communities, and anywhere else where an individual can have a voice. There isn't any form of appropriate comparison, because they are completely different things. - Jeremy Toeman

I would say that social media is a tool that can be used as a conduit for PR, one is the channel, the other is the message. - Jackie Peters

I agree with Jackie PR is about getting the message out, typically on a professional level as Scoble indicates, while social media has created yet another distribution outlet for PR as well as many other communications. The trick for PR professionals is to recognize that social media is a two way street and is not merely an outward push of information. They should also use it to respond to readers and to keep an eye out for public opinion regarding their organization/product/service, etc. - Heidi Cool

I agree with Jason, social media is just merely the channel, and each channel is a tactic. The overall strategy should be influence marketing, utilizing each of these channels to achieve your business objectives whatever they may be. PR really has no place in social media except as an additional source of information. People only trust companies to get the facts about their products which creates awareness. Everything else is almost always drawn from research and conversations with objective third parties. - Devlin Dunsmore

A bland video on YouTube is useless. Same goes for a pure PR based corp blog. If companies are going to use social media for anything of value it has to be influence marketing. Engaging your customers at different points in the funnel in different parts of the web is the only way to establish new and strengthen existing customer relationships. - Devlin Dunsmore

In this conversation thread the assumption is that the dynamics of social conversations and messaging will remain the same. The question we need to ask is "Would we there be market for professional PR in 10 years from now given the rise of social media?" I think the hurricane of two way communication revolution with instant feedback is building up and what we have seen so far is only tip of the ice-berg. There is a good chance that top-down one way megaphone style messaging may be history in a decade. - Vic Podcaster

PR is the tool used to establishing and maintaining your brand / image / culture; whereas, Social Media is all about engaging your audience and fostering deeper community ties that relate to your brand management. So PR is the upper layer (formal) and the SM layer is more person and intimate layer (informal). - Susan Beebe

PR evolved to influence the media controllers, just as advertising evolved to piggback on the media flow. Both practics evolved to influence consumers indirectly, because direct consumer interaction wasn't practical. Social media now allows direct engagement, and has evolved in an environment where consumers reject manipulative influence. This is a problem for PR and adverstising, but... more... - Chris Kenton

@Chris - BINGO!! real authentic relationships are must...no fake manipulative crap. - Susan Beebe

I think in the context of corprate outreach, social media is a public relations conduit. Yes, there are different rules, but social media is a communications mechanism, not some separate animal altogether. Two cents. - Jason Falls

pR, if you take it back far enough, is the delivery f information to the public, and social media is an interactive too used to deliver it, just like TV or a newspaper, only two way. Long way of saying I agree with Jason. And manipulation came fairly late to PR. - Francine Hardaway from twhirl

According to conventional wisdom, PR "is working" when a key message is repeated by "an expert" in an "editorial" context. With social media, it's about the "evolution" of a message/idea, once the group "engages" with it. This distinction presents the greatest challenge for PR firms – they're good at "placing" key messages with influencers; not starting/continuing conversations with communities. - David Zeitman